Public relations isn’t just for the big brands with expensive agencies. If you’re an entrepreneur, small business owner, or consultant looking to do your own PR and get some easy media wins, the right tools can open doors to major publications, podcasts, and even TV. All it takes is a little hustle and knowing where to look.

Fortunately, media sourcing platforms like Help a Reporter Out (HARO), Radio Guest List, PitchRate, Featured.com, Qwoted, and Help a B2B Reporter make it incredibly easy to find press opportunities that are actively looking for expert insights. These are journalists, podcasters, and editors asking for your opinion—not cold pitching. That’s the magic of DIY PR.

Let’s break down how each platform works and how you can start using them to get featured in media—no publicist required.

1. Help a Reporter Out (HARO) – The OG of Media Sourcing (Acquired by Featured.com)

Website: https://www.helpareporter.com

HARO is the original crowdsourced media request service, and it remains one of the best tools for doing your own PR. Once you sign up as a source, you’ll receive daily emails with queries from journalists at outlets like The Wall Street Journal, Forbes, and Inc. who are looking for experts to quote.

You’ll get categorized queries (business, health, tech, lifestyle, etc.), and your job is to scan for relevant topics and pitch your expertise. HARO was acquired by Cision and now offers premium subscriptions for faster access to opportunities, but the free version is still powerful—especially if you’re pitching regularly.

Why it’s great for DIY PR:

• Trusted by top-tier media
• Easy to sign up and pitch
• You can practice writing compelling, expert-level response

💡 Pro Tip: Include your full name, title, company, and location in your pitch. Most reporters won’t reach out if they don’t have that info.

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Need help DOING this? Take the Easy Media online course today for only $49. Want hands on help with your first pitch? Become a Cadence + Flow Community member to access customized pitch help from me, to use seven custom GPTs to help with your marketing and PR, get access to an on-demand library of content to help you brand, market, and sell with the help of AI and automation.