Have you thought about what your Black Friday deal and how to get it in front of eager buyers? If not, no big deal. You still have time to get ready for Black Friday, Small Business Saturday, Cyber Monday (or Cyber Week).

To start, follow these steps:

Install the Facebook pixel and prominently display an opt-in offer on your website TODAY and start emailing your list and running ads to your offer while you work on logistics for next weekend.

Then next week when you're ready to drop some deals and specials, run your remarketing ads and send out deal alerts to your email subscribers. You audience will already be primed to hear from you and you've done some nurturing work. With the right product and offer, I'm hoping you will generate more sales than if you didn't start now.

Sidebar: Please send more than one email before now and next week. As a practice, search how many emails your favorite brands send for an idea of a schedule that you might want to replicate. Have you noticed you don't unsubscribe when they send many messages? You simply wait for the time and opportunity to buy. Don't focus on who will unsubscribe, just send your emails.

Let me know how it goes!

Jasmine Powers