OPIN Insider Newsletter - March 2021

As we all continue to experience an unprecedented global situation together, we wanted to re-share one helpful business resource for your organization alongside a brand new tip released this month on how to make your video content really take off!

1) Leverage Google My Business (GMB) during the evolving Coronavirus situation. To make sure your business is up-to-date via Google Search, update your GMB page by following these simple steps:

• Update your hours of operation (very helpful, as opposed to Google saying “hours may vary”).
• Double-check that your main category is the right one.
• Update your business description (this is a great place to add any additional key messages to your core users on how you are handling the current situation).
• Leverage Google Posts to add some fresh messaging (remember that this content only lives there for a few days, but it’s a great way to show your business is active and responding).
• Use Google FAQs to answer key questions people might have about how to continue to do business with you.

2) As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. They want to make it easy for site owners to get their videos indexed and surfaced on Google.

If you are like us, we are creating more video content rapidly during the pandemic. Video content is such an easily consumable form of media and is fairly easy to create while most of us still work from home!

Google Search Central has released New Resources for Video SEO with a detailed list of how you can show off that great video content you have created and make sure the world sees it!

If you have any questions on how to make these updates or changes, please feel free to reach out to us. We will do our best to help you or provide more detailed instructions on how to do the updates yourself!

From the Web

As usual, here are some great content pieces we enjoyed throughout March.

Do Blog Posts Actually Lead to Purchases? (source: HubSpot)

This question feels like a no-brainer right? Well, you would be surprised to hear what the percentage actually is when considering conversion rates on blogs alone. It is often estimated that video marketing or email marketing will lead to a higher amount of new clients, but the age-old, tried and true articles with an evergreen approach can still convert the average consumer. Read on to find out!

How Drupal 9 Meets Evolving Business Needs Like Never Before (source: Pantheon)

Our technology partners at Pantheon have created an awesome webinar dispelling three persistent myths about Drupal that you should definitely check out. Here are the three main topics of discussion:

• The three myths about Drupal 9 and showing how it has evolved to meet business needs like never before
• What tools you can already leverage on Drupal without adding to your MarTech Stack
• How you can evolve your website over time rather than doing a large relaunch

This is a great watch for those of you out there who are less technical (like me) and may see Drupal as too daunting at first glance. If you are like me, this is the perfect webinar to help quell those initial fears!

OPIN Vault of Blogs

We love to learn, expand and share knowledge. Here are a couple of previous OPIN blogs that we thought you would enjoy:

The Benefits of a Drupal Multisite (source: OPIN)

Whether you are in the public or private sector, running a higher education, healthcare or government website, serving thousands of clients or citizens is a tremendous undertaking. More often than not, one website isn’t enough to provide your visitors with what they truly need. We cover some of the most beneficial aspects of utilizing a Drupal multisite solution!

How to Validate Website Accessibility (source: OPIN)

Our accessibility expert at OPIN Digital wrote this great article on how to validate the accessibility of your website. There are millions of websites being built continuously for various purposes, but not all websites are accessible.

Happy reading!

OPIN Marketing Team