OPIN Insider - January 2022

Happy new year and welcome back to the OPIN Insider! 

First off, BIG NEWS, in case you missed it, as of December 1, 2021, Converge Technology Solutions has completed the acquisition of our company, OPIN Digital. We are now officially OPIN, A Converge Company!

We are also excited to announce that Steve Lavigne (formerly OPIN’s CTO) will succeed as President of OPIN. Steve is well known inside the company and has been with OPIN for nearly 10 years. He will be an outstanding leader, and we wish him all the best in his new role!

Our commitment to working with you to imagine, design, and create impactful digital products remains unwavering.

Rest assured that customer service excellence remains our top priority, and driving innovative solutions will continue to be our main focus during this next exciting chapter of our journey.

Here's a fun fact - Since working fully remote at OPIN, we have found many new ways to get together and work digitally. We wanted to share a cool metric about us.

With all of our teams being remote to date, we have sent over 2,185,089 messages via our chat and communication system.

That is A LOT of collaboration!

Now, as promised, let’s get into some great content.

OPIN Studio (It’s really YouTube)

If you didn’t already know, we have a pretty great YouTube Channel where you can learn a ton of cool things like The Best Way to Build a Landing Page in Drupal or discover the Ultimate Drupal Management Toolkit. 

We spend a lot of time curating content we think you would enjoy. So feel free to like or comment on any of our videos to let us know what you think! And, as always, we encourage you to send us suggestions on topics you would like us to cover.

OPIN Vault of Blogs

We have many new articles and thought leadership pieces this month, but here are a couple of articles that we thought you would like!

Biggest UX Trends to Watch Out for in 2022 (source: OPIN Digital)

UX is at its best when its results aren’t even noticeable — but that doesn’t mean taking a closer look at the biggest UX website design trends is a bad idea.

Whether we’re talking about windows of escapism, the most lifelike animations ever, or sci-fi AR interfaces — the currently hot UX trends are blurring the increasingly thin line between the real and the digital. 

Best Practices for Increasing Conversion Rates on Your Landing Pages (source: OPIN Digital)

Next up is an excellent source of information if you are looking to increase your landing page conversion rates (let’s be honest, of course, you are!). 

Your website is one of the most important touchpoints in the customer journey – it is a place where buyers can learn more about your brand, browse your product offerings, and engage with your associates.

This guide will cover everything you need to know about the best practices for increasing conversion rates on landing pages.

Good Reads From The Web

We have scoured the internet in search of some excellent articles for you! 

Marketing Technologies Matter More Than Ever in Higher Education (source: Pantheon.io)

We didn't have to look too far for this one. Our friends at Pantheon wrote a fantastic article covering some awesome digital changes in higher education.

Interested in how the pandemic has ushered in digital disruption within the world of higher education? Dive into this article to learn more.

How Apple's iOS 15 Could Impact Email Marketers (source: Hubspot) 

Next up, we have an advisory article regarding iOS 15’s new update, which could see a huge impact on marketers and BDR specialists.

Apple Mail will allegedly now allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data, amongst other things. Measuring email open rates could become a problem, considering how many users browse with an Apple device.

That's A Wrap

Thanks for reading; we will see you in the next newsletter!

Keep digitally evolving,

OPIN Marketing Team