Hello,

I trust your day is going well.

In my last mail, I shared with you how your prospects decides who to buy from.

This mail is a little lengthy, but reading till the end will transform your business.☺️

Today, I want to share with you 3 things that will make you be the one they will decide to buy from and how others can recommend you to your network.

See the keyword there, 'DECIDE'. 

To do that,you are going to build what we call KNOW, LIKE and TRUST factor.

It simply means, become known, become likable and become trust worthy.

Let's look how to build these 3 factors.

1. Become Known

It is as simple as that. No matter how good your product or service is, If no one knows you exist, they won't do business with you. 

That is why it is important that you have a strategy to let people know you and what you do or sell

In the online world, it is more easier to let others know you, using tools and technologies. One way to that is by acquiring leads using a lead magnet.

Look at it, many of you don't know me before now. But I positioned myself for you to know me and then applying the No. 2 factor using the free report I gave you. That way my name is not 'strange' in your inbox. 

2. Become Likable

Everyone of us wants to do business with who they like. When people don't like you, they won't do business with you. This like doesn't mean they hate you as a person.

They have not gotten enough proof to buy from you. They are what we call warm audience. 

Why? They are scared. They are skeptical.

So, how will you make them like you?

Don't sell to them yet. 

Give them something for free first. And let it be something valuable.

The man that sells 'suya' understand this. Once you come near, he first give you a cut to taste. That small one will hook you, and you end up buying.

So, if you have something to sell, think of what to use to give your audience a taste first before you start selling to them.

3. Become Trustworthy

Once you have been able to make them know you, and make them like you.

Building trust becomes much easier. And you build this trust by continuously giving them something valuable. Depending on what you are offering, find out what or how you can give them more after the first bait that you used to make them like you. 

I don't mean giving one of your costly product. But something that will be valuable to them that will make them know you care about them.

When you now have something to sell, they will feel indebted if they don't buy from you because your free offers and cares have helped them to either save cost,time or improve their life.

And the good thing is, if they are not buying immediately, they will gladly recommend you to others.

It doesn't matter the market you are in or want to enter, these 3 factors will make you stand out from your competitors.

, know this, when people know, like and trust you. They will gladly buy from you and recommend you to others.

And like you know, we are more relaxed to do business with someone our friend recommends to us.

If you need help in deciding how to build or create this KNOW, LIKE and TRUST factor in your business. Shoot me an email and I will be happy to guide you on what to do.

Keep growing.

To your success

Okey Chigbu