Esther's Letter by Esther Odemwingie

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How To Make Her Fall Rather Than Forcing Her

, you see this new week eh



There is one thing you shouldn't do if you've been doing it before



...and something you shouldn't start doing if you planned doing it.



What's that?



It simply forcing people to buy what you are selling Because you are a Copywriter that is good with words 



Words like; If you don't pay now, you will remain broke forever 



, chill first



Even if they don't pay, they will not be broke now or forever 



Rather, you will be the one to lose and maybe go broke



Why?



These set of persons will see you as a desperate fellow and pay for same thing from your competitor...



It's simple!



You know why?



Because those your competitors or neighbours as you may put it,



Are like me



We know how to touch our target audience softly in different parts and make them fall flat.



Wait! 



Before you start assuming what's not it



Hear me out First, okay?



Now,



Touching your target audience softly with words is not difficult even if you hate writing textual content...



But,



Truth is You need to learn some rudiment of Copywriting



This skill will teach you how to look for their pain points, problems and fraustrations.



then you go ahead and agitate these problems



Caress their emotions and expose what they need now to avoid or eliminate such problems...



SIMPLE!



By the way,



I know you were expecting Motivation from me this Monday morning 



And now it looks as though I'm talking too much...



Well, we all need motivation at the start of the week



So, 



If you know you didn't really achieve last week's goals, this week is another opportunity 



...and like I will always tell you, don't always beat yourself over some things



You are doing your best, its not easy.


Weldone !



Anyways,



If I get to eat my favourite food tomorrow morning,



I'd continue this conversation on how to touch the soft spots of your target audience with words rather than forcing them and leaving money on table.



Till then 



Remember the Goal?

Stay consistent 



Smilepreneur

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