Esther's Letter by Esther Odemwingie

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This Looks Simple But...

, I think if we can really write like this, 



It would help!



By the way,



I want to start this mail by sharing with you an experience I've been having for the past few days when I started reading this book 



'How To Sell To Nigerians by Akin Alabi"



Since I picked this book, I never felt like stopping 



In fact I'm to read this book alongside another 



But...



I have been on this one



...and no! I'm not here to give you a book review



Just listen to me...



Like I said, anytime I pick this hardcopy book to read



I don't feel like stopping (for this main reason, I'm almost done)



Well, In a minute, I will state out my point



Before then,



I could remember what my friend - Festus Ogonegbu said yesterday when he finished the hardcopy book of "Get Smart by Brian Tracy"



It's a book of 10 chapters of 121 pages...



According to him, "Yeah, the white spacing helped me enjoyed the book"



...and resulted to him finishing the book as soon as possible



Now, what's my point?



If you are a Copywriter



Or a content writer 



Or one who puts out Content to nuture your audience 


Tap into this!



Learn how to use White Spacing



It might look simple But...



It can make your prospects read your copy till the end without realising it



Break your content into short paragraphs...



Because most People are lazy to read these days,



Why not Make it easy for us by putting space in between your text



Anyways,



In a simple term,



White Spacing is you leaving a gap or two before your next text



Example of White spacing is what I did in this mail - I always do it in a my mails even on my WhatsApp Status.



That's why you enjoy reading the content.



Lastly,



If you are a Copywriter and you still don't engage this,



Just know that it's one of the reasons many will not read your copy even after you've grabbed their attention with your headline



Remember the goal?

Stay consistent 



Smilepreneur 



P.S: 



My lead generation course is still up for grab



Don't know if this is for you? 



Check out the link below, carefully read the content there and make your decision. No pressure!



https://bit.ly/TheNewLeadGenerationHack

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