Some people think that dawah is all about preaching.

You know the type—standing in front of a crowd, delivering a passionate speech, maybe even raising their voice to drive a point home.

And you know what?

For a long time, I thought that worked too. I’ve seen people captivated by a good speaker, nodding along, maybe even feeling a little inspired.

But here’s the thing—once the speech is over, most people go back to their regular lives, unchanged.

It’s like a fleeting moment of entertainment, a brief spark that quickly fizzles out.

That’s why I’ve come to realize that preaching, while it can be engaging, doesn’t always lead to real change.

It’s often more about showcasing the preacher’s communication skills than genuinely reaching hearts and minds.

It can be impressive, sure, but does it truly leave a lasting impact? Most of the time, the answer is no.

Now, let me tell you about something that I’ve found to be far more effective—doing dawah without preaching.

It’s all about demonstrating the values of Islam in your daily life. When you live the teachings, embodying patience, kindness, and integrity, people notice.

They become curious, intrigued by what makes you different.

You’re not just telling them about Islam; you’re showing them what it looks like in practice.

And that removes the barriers, the defenses that might have otherwise kept them from really listening.

All this brings me back to why I created the AI-Empowered Muslims course.

It’s a self-paced, online course designed to help you create a consistent pipeline of quality dawah content that demonstrates the values of Islam, rather than just preaching them.

This approach makes people more open to hearing the message, winning their hearts and minds for Allah in a way that’s genuine and lasting.

Because at the end of the day, isn’t that what we’re all striving for?

And just a reminder, you have till Saturday to get access to the AI-Empowered Muslim Mini Course for N250000 N16000 using the discount code 9KOFF when checking out.

Teslim Adeyemo

The Muslimchangemaker