Let’s get straight to it: dawah.

You know what it is, but maybe you’re thinking, "Is this really my job?"

The answer: yes, 100%.

It's not just for the scholars or the folks you see doing TED-talk-like speeches at the mosque.

It’s for YOU.

Yes, even if you’re busy juggling work, family, and finding time to binge on YouTube.

Dawah is part of your day-to-day.

And no, you don’t have to be a scholar or some big-time speaker to make an impact.

Now, let me tell you why you’ve been missing the boat if you think otherwise.

Dawah Isn’t a “Someone Else” Problem

You ever wonder how Islam has managed to stay strong for over 1,400 years? (Spoiler alert: it wasn’t magic.) It was dawah.

Generations before us didn’t just sit around hoping people would get the message.

They went out there, spread the word, and helped build the Ummah.

So yeah, without dawah, there’s no “Islam.” Period.

The good news?

You don’t have to travel the world or pull a Malcolm X-level move to contribute. And now, it’s our turn.

You, me, everyone.

As a Muslim, you have a prime opportunity to make a lasting impact.

Whether it’s through content creation, organizing local events, or just having real conversations with people, you’re in a position to help keep this deen alive.

Dawah isn’t just some side hustle—it’s the main gig for every Muslim.

Islam Doesn’t Spread Itself (Sorry, No Auto-Pilot Here)

If you’re a parent, a student, or just someone trying to get through life with Allah’s guidance, guess what?

Dawah is your job, too.

Islam isn’t on auto-pilot—without us actively pushing the message, we run the risk of seeing our future generations either going super lax (like, “who even prays nowadays?” lax) or falling into extremism.

And if that doesn’t bother you, well, good luck explaining that to Allah on the Day of Judgment.

Think about it: do you really want your kids, your grandkids, or your whole community to just drift away?

Of course not.

Dawah is how we make sure Islam stays strong, pure, and grounded.

It’s your responsibility.

Let’s Be Real: What’s The Alternative?

So, maybe you’re thinking, "Can’t I just focus on ME? Work on MY own connection with Allah?"

Sure, but if you're only focused on personal ibadah (that’s worship, for the Arabic newbies), you’re basically hoping the rest of the Ummah just figures it out.

Good luck with that.

Or maybe focusing on your career sounds tempting, like spending time building a career and just donating to causes instead of directly engaging.

That sounds practical, right? Less time-consuming.

But let me ask you this: which do you think creates more lasting change—cutting a check to a good cause or taking the time to actually speak to someone, guide them, and leave a mark that might change their entire life?

Yeah, thought so.

Dawah is the long game, but it’s also the only game that guarantees real, lasting change.

And your career, if you think about it, is a powerful form of dawah.

You just need to have a mind shift.

Here’s What Happens When You Get Involved

You might be thinking, "I don’t have the time or knowledge for this."

But all you need to do is start small—organizing local study groups, talking to neighbors about Islam, or just showing up for community events with the niyyah to contribute.

And if you are an introvert like me, digital dawah is the way to go.

Guess what?

The impact of digital dawah is huge.

People start asking questions, showing interest, even wanting to connect their kids with you to learn.

Before you know it, you start seeing real change in your own circle, digital or physical.

You don’t need to be a scholar to make a difference.

Even if you’re just a beginner in dawah, you can start right where you are.

You’ve got the platform, the ability, and the opportunity.

It’s just about taking that first step. Trust me, the results will come.

Stop Overthinking. Start Doing.

I know what you’re thinking: "But man, dawah takes time. I’m already stretched thin."

I get it. You’re busy. You’ve got responsibilities.

But here’s the thing—dawah isn’t about grand gestures.

It’s about consistency. A conversation here, a small gathering there. Posting short-form content consistently.

Over time, it adds up.

You might not see the results overnight, but every action you take is planting seeds for the future.

And hey, if you’re feeling unqualified, just remember: Allah doesn’t expect perfection. He values effort.

Even the smallest act of dawah is a step toward building a stronger Ummah.

The Takeaway?

Dawah is how we keep Islam alive, not just for us, but for everyone who comes after us.

It’s not optional—it’s essential. And you don’t need to be a superhero to do it.

Just be you, but with intention. Talk to people. Share what you know. Show up for your community.

In the end, every small effort matters, and Allah will reward you for every bit of it, insha'Allah.

So, what are you waiting for?

Start today.

Your community, your family, and the future of Islam are counting on you.

Best,

Teslim Adeyemo

The Muslimchangemaker

P.S. By the way, if digital dawah sounds like the thing for you, check this link to see how to become proficient and consistent at it.