Hello ,
Thanksgiving Sale – Black Friday and beyond
As usual, we begin our annual Thanksgiving Sale starting this Friday, 11/22. We understand that our retail sales events can affect your ability to close a sale, but we highly encourage you to participate in the sale regardless. Ideally, you can convince your customers to buy through you and make their upgrade process simple and smooth. I also encourage offering some bundled options to sweeten the deal, toss in a XXXX with install or some other type of service add-on so that they can't compare apples to apples. Be creative and make the sale!
See "OFFER" below:
The SALE:
Our sale will be 15-25% off, site wide, (excluding Rocksport Blacks, Carbon Axles and Baller Joints).
NOTE:
DO NOT advertise our upcoming sale prices anywhere online or on social media until Friday 11/22.
Your Jobber pricing does not change during the sale, HOWEVER, in an attempt to help give you more margin to play with, we are providing you this: :
OFFER:
IF you place an order on suspension over $3000 during the sale, you will receive Gold Level Pricing on those suspension components (35% off, discount will be applied in the cart). We are doing this to give Bronze and Silver level Jobbers a “Taste of the Gold”. For those already in Gold, don’t worry, you will have some special rewards coming soon with our 2025 program.
Starting January 1, 2025, we are implementing some new program options to help all levels of Jobbers with extra incentives and pricing offers. We will also be rolling out some rewards for those top-earners in the Gold Category that we will be calling “Gold Plus”, including annual credit kickbacks based on order totals for the year, annual CTI trailer stops and special indicators on our Installer Map.
Those details will be disclosed in the upcoming weeks and we will begin making changes to your jobber levels throughout December based on your last 12 months of invoices. If you’re not meeting level requirements, you will be adjusted accordingly, with the added benefit of getting better discounts on larger suspension orders. Our intention is to help you grow, so our new program should be a catalyst for that. More details to come…
Feel free to reach to myself with question in the meantime and I hope you all have a great week!
🛠️
NEW PRODUCT NEWS
JK Dead Pedal!
Coming Soon!
TJ Steering Kit
That's right folks, it's been a long time in the making and should be release very soon so keep your eyes peeled for that announcement!
New Metalcloak Gear!
Fun items to add to your retail area. These make for easy giveaways too when closing the deal. The hat is coming soon and the bottles are availalble now.
Also, don't forget you have access to the full line of ARS Rocklander Rack systems and Carbon by Metalcloak products.
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Please join the Metalcloak Authorized Installer Group on Facebook if you have not done so already.
Thanks for taking the time to read to the bottom and I look forward to meeting you all in person at some point! See you on the trails!
-Mike Upchurch
Brand Strategist and Jobber Account Manager
916-823-3563
Instagram: metalcloakmike
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