what is a brand, really?
Oct 19, 2022 6:01 pm
Hey ,
Your brand is not your logo.
It's not your product or service.
A brand is also not the promise you make to your audience.
In all my readings, research, and practice, Marty Neumeier has said it best:
A brand is a customer's gut feeling about a product, service, or company.
So, you're really not creating one brand.
Instead, every single member of your audience is creating a perception of who you are and what you represent: your actual brand.
Marty goes even further to state that:
Your brand is your reputation.
ok, Matt… but who's Marty Neumeier?
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
📺 What Is Branding? 4 Minute Crash Course. | The Futur
Questions to ask yourself?
- What is the reputation my brand has created?
- What impressions am I leaving for my audience? For myself?
- How do I shape it to be the one I want to leave behind?
- How do I create consistency for my business' messaging?
📣 Reply to this email for feedback.
Check out some of our past lessons to get a head start on this:
If you carefully craft these responses and constantly check in with your audience, you'll be on your way to developing a strong brand.
Want to explore these topics with me and a small group of people doing the same? The 20th of October is the last day to sign up.
Join our brand-building cohort
Tomorrow, Thursday, 20 October 2022 is the last day to join in time for the Fall cohort.
Join me for a 4-week cohort-based course, where you'll discover how to create a thriving online business that reflects your values, alongside values-driven entrepreneurs. Followed by 3-months of support & accountability from me and others in the community. View all the cohort details here.
You may also apply for a scholarship here.
If you have any questions or want to chat before deciding, I added some more slots in my calendar, so that we can talk.
I would love to have you join us!
Matt
