Hey, ,

I hope you're finding moments of joy and creativity in your day!

As I navigate a transition in my work, I've been pondering this question: How do I create with purpose, understanding, and a deep connection to those I serve?

This reflection reminded me of a podcast episode that had a profound impact on me, from Courier Workshop on user research. The insights from this podcast have proven beneficial as I work through this transition. And, it wonderfully combines the art of listening to your users with the science of design. So, I wanted to share it with you this week.

The podcast begins with a thorough analysis into the science of user research, and then transitions beautifully into a must-hear case study from Pattern Brands. This case study explores the 'why' behind our favorite products. Note: I'd recommend skipping ahead to the case study at 8:48 first and then listening to the beginning.

This podcast is an informative toolbox for anyone curious about how products evolve from concept to counter-top.

What are my main takeaways? Listen closely, observe deeply, and never assume I know all the answers.

I'm curious to hear yours.

And who knows? The next time you're brainstorming, these learnings might just be the guide you need. 

Curious? Give that episode a listen. I found it motivating and thought you might, too. 

Listen to the podcast

Got a design challenge or a creative puzzle you're working through? Reply via email or video/voice and share it with me.

Enjoy,

Matt Cici

mattcici.com

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