Hey ,

"A picture is worth a thousand words."

You might have heard this phrase before.

It's an adage in multiple languages that means: multiple and complex ideas can be conveyed by a single image - conveying its meaning more effectively than a verbal description. — Wikipedia

However, simply showcasing images on your website creates several problems for people that live with visibility accessibility needs such as those who identify as blind or having low-vision.

To help people understand the image on your website and its content, you can write what's called "alt text".

"Alt text (alternative text) describes the appearance or function of an image on a page. Alt text is read aloud by screen readers used by visually impaired users, displays in place of an image if it fails to load and is indexed by search engine bots to better understand the content of your page." — Moz.

While search engines like Google can read your content, they cannot yet understand a picture without supplemental alt text.

By creating meaningful alt text for your images, you are creating a better online experience for everyone.

After all, we all benefit from a more accessible world.

When you add meaningful Alt text to your images, you're opening up a whole new world of possibilities.

Let me share some reasons why alt text is your website's best friend:

• Enhancing web accessibility: Alt text ensures that everyone, with or without accessibility needs, can access and understand the content on your website. By providing alternative information about your images, you're making your website inclusive and welcoming to all.
• Better user experience: Imagine browsing a website and coming across an image with no description. Frustrating, right? Alt text solves this problem by describing the image accurately and concisely. It enriches the browsing experience by providing valuable information to all users, whether they can see the image or not.
• Improved search engine indexing: Search engines rely on Alt text to understand the context and relevance of your images. By crafting meaningful Alt text with relevant keywords, you're helping search engines index your content better. And when search engines understand your images, they can showcase them in relevant image search results, driving more organic traffic to your website.

💡 Pro tip: When creating the alt text, I'd recommended writing a single-sentence to accurately describe your images.

You'll earn the benefits above by simply writing 1 sentence. In doing so, you'll be providing a great experience for everyone.

Want personalized guidance on creating meaningful alt text for your website? Join us in the SEO course. We're having fun learning more and helping each other improve.

I’d love to hear from you. What questions or challenges do you have with SEO? Reply and let me know!

Enjoy,

Matt

mattcici.com