Hey ,

Over the past 25 days, I've written 25 atomic essays.

I have learned a lot about myself, connected with others, and built a habit of writing daily (that I hope to keep).

At the same time… I've been changing some things in my business.

And, I thought it might be beneficial to share my journey with you (because I know I'm not the only one with these same questions or struggles).

So, this week I wanted to discuss narrowing your target audience.

As a solopreneur running an online business, it's been easy for me to feel the pressure to appeal to everyone (even when coaching the benefits of niching-down to others). Feels like I'm always better at doing this for others. However, by narrowing your focus to a specific target audience, you'll create a more impactful and successful business.

“When you speak to everyone, you speak to no one.” — Seth Godin

This quote is a valuable lesson for solopreneurs starting out (and for those that still struggle to do so - like me).

Here are 5 benefits of narrowing your focus:

1. Increased Relevance: By understanding your target audience, you can create content and offerings that resonate with their interests, values, and needs, leading to increased engagement and loyalty.
2. Improved Marketing: By knowing your audience, you can tailor your marketing efforts to their preferences, increasing their effectiveness and reach.
3. Stronger Brand Identity: By speaking directly to your target audience, your brand will be more memorable and unique, setting you apart in the crowded online marketplace.
4. Higher Conversion Rates: By creating content and offerings that directly address the needs and desires of your target audience, you'll increase the likelihood of them becoming customers.
5. Greater Satisfaction: By serving a focused audience, you'll receive more positive feedback and satisfaction from your customers, helping to build your reputation as a successful solopreneur.

By focusing on a specific target audience, you'll set yourself up for greater success and impact in the long run.

Take a moment to consider who your online business is truly for.

It's time for me to place a mirror up and reflect on my own goals.

Since, I'm a filmmaker & educator first and a web designer & brand strategist second… I want to combine these efforts. I'm not exactly sure what that will look like, but I plan to be transparent with you and share my journey.

At the very least: I'll show the reality of building a brand that's intentional (and meets my personal goals). My hope is that it helps you do the same.

Need help narrowing? Let's chat over coffee.

Enjoy,

Matt

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