Hey ,

When's the last time you checked in with your audience? How did you do it?

What valuable insights did you gain or what relationships did you build?

If someone cancels an order or a subscription, you have an opportunity to learn from them. However, it's not always when they leave that you should be checking in… you can also get great feedback from your current customers.

It's important to reach out to your audience on a regular basis. And, by doing so, we can understand what behaviors to continue and which ones to stop. You might also find some areas that aren't currently met by you or anyone else in your industry just by asking.

From those insights, you can make necessary changes to improve your product or services without having to guess if it's going to be impactful.

By checking in, and often, you're saving time and money on future marketing and development.

You are also building real relationships with your current audience. And, it will bring you lifelong super fans.

Just think, if your favorite brand reached out to you and asked you:

"How are we doing?" or "Is there anything we can do to improve your life or experience with our product (or product category)?" — what would that mean to you?

How about a brand that you were about to leave or already did? Wouldn't it make you feel like they actually did care about you?

Here are a few ways you can reach out:

1. Send a survey and collect responses.

2. Invite them on a call. From those that have completed the survey, read the insights. For the people that you see an opportunity to get more information, invite them on a phone or video call.

3. If possible, meet up with them in your product environment. Observational studies are great for understanding how a product is actually used in an environment. You can also see opportunities for your current or future products in this way.

Give it a try and let me know how it goes for you.

Enjoy,

Matt

madebyacreative.co

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