Hey ,

Have you ever walked into a well-organized store, where everything is in its place, and you can find what you need in a snap?

It's a breath of fresh air. 🧘🏽‍♀️

You might even recommend that store to someone else.

Now, imagine your website could give that same clarity to your visitors. They're likely to enjoy your website and share it too!

It all begins with something called "heading hierarchy." Sounds complex, but I promise it's not.

This next note is actually more complex than using heading hierarchy effectively:

When you design a website, you're typically using the standard markup language, HTML. HTML stands for Hyper Text Markup Language.

You'll want to create a heading for each section of each page for your website. This is done with what are called heading tags within HTML.

HTML has 6 heading tags from H1 to H6. When you design your website and use heading tags for your headings in a hierarchy accurately, you will see the benefits clearly.

In fact, you're basically creating a superpower for both SEO and user experience (UX).

When you write your headings and make them easy to understand, you are creating a better user experience.

You want the text on your page to be a guide for your users.

Here's a simple tip to help you do that: write your headings as if you're talking directly to them. Instead of "Testimonials" say "Here's what my past clients had to say about working with me".

Just by organizing your content under clear, concise headings, you’re guiding your visitors smoothly through your pages – they'll appreciate you for it!

SEO works like that example with a person walking into an organized store above that I mentioned above. Think of that person as your friend. Friends don't want to make a bad recommendation. If they did, you're likely not to seek advice or guidance from them again.

Google acts in the same way. If there's a website that isn't clear, doesn't meet the user's intent, and isn't laid out in an accessible format, they're not going to recommend that website again.

You don't want your website to be outlined poorly, without proper use of heading tags. That's not a scare tactic. It's the truth.

You want to be kind, caring, and helpful to your users. And, search engines like Google will reward you for doing so.

By using headings effectively, you're rolling out the red carpet for them to index your site more accurately, which can boost your rankings.

Think about it: when you provide a clear path through your content, you're not just being considerate; you're enhancing engagement and keeping visitors coming back for more.

Want personalized guidance on creating a well-optimized website with SEO-friendly heading tags and a precise hierarchy? Join us in the SEO course. We're having fun learning more and helping each other improve.

I’d love to hear from you. What questions or challenges do you have with SEO? Reply and let me know!

Enjoy,

Matt

mattcici.com