Hey ,

Print-on-demand businesses are a great option if you want to sell your product without storing a large inventory.

And, if you plan to offer branded merchandise or artwork prints, it may actually be the most cost-effective and environmentally-friendly option.

By 2024, retail-focused ecommerce is predicted to amount to $7 trillion in annual sales or 25% of total retail sales at that time. (ComCap)

To get started, you find and work with a print provider (more on that later). Next, you customize the products you wish to sell under your own brand or label. Finally, you publish the store and share it with your audience.

A big benefit for you is that your print provider handles everything from when your audience pays you to when they get the item in the mail.

Here are 5 reasons why print-on-demand solutions may be a good fit for you:

1. Increased brand awareness - with a print-on-demand store, you can get your products in front of more people than ever before
2. More control over your inventory and product offerings - you're not limited to what's available through traditional retailers
3. Greater profitability potential - because you're not paying for inventory that may or may not sell, you have the potential to make a lot more money with a print-on-demand store
4. Easier order fulfillment and shipping - since orders are printed only when they're placed, there's no need to worry about keeping large quantities of stock on hand
5. Faster turnaround times - since there's no need to wait for products to be shipped from a warehouse, you can often get orders delivered within days

Print-on-demand is also becoming a more sustainable option for ecommerce due to higher attention from business owners and their customers.

In print-on-demand stores, products are only produced if a buyer purchases them. Traditional commerce stores try to guess what's going to sell. Then, they buy the inventory in advance. If they're wrong and the inventory does not sell, it may end up in a landfill. Print-on-demand solutions are making strides to prevent that from happening.

Sustainability and the demand for eco-friendly products is another key factor. In a 2021 survey, 27% of respondents said that, in the last 12 months, they tried out a new product for sustainability reasons and 25% spent more money on sustainable fashion. (Printful)

Listen to the co-founder of Printful, David Siksnans, share how their company managed to create more opportunities for startup businesses to survive with ecommerce through the COVID-19 pandemic.

🔊 Printful’s Davis Siksnans and the On-Demand Entrepreneur

Get started with your online shop today. Browse the "Print on Demand" section of the Wix App Market here to find your print provider.

Have more questions? Reply or meet up with me for coffee. ☕️

Enjoy,

Matt

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