Welcome to week 8 in our 8-week series focused on effective copywriting to build genuine audience connection (check out the past editions here).

Across the 150+ websites I've worked on, they all have one thing in common:

Each has a website style guide.

This guide is essential for saving time when making changes, adding pages, or installing new apps.

While I specialize in Wix, creating a style guide is vital on any platform.

It's the foundation that ensures consistency and efficiency, whether you're starting a new website or redesigning an existing one.

To help you set up your own style guide, I'm sharing a free lesson from my Wix Landing Page Formula course.

This lesson will teach you how to establish a solid brand identity system for your website.

Here's what you'll learn:

🏎 Speeding up your website: Increase SEO rankings by turning off page transitions.

👆🏼 Global adjustments: Change your entire site’s colors and fonts with a single click.

😀 Consistency: Create and implement your brand guidelines.

🔴 Brand colors: Set and manage your brand’s colors and fonts, and discover where to find these settings.

🟨 Color roles: Understand the role of each color on Wix websites.

📚 Heading use: Learn the importance of headings and their uses.

Feel free to ask questions or leave comments directly on the video page—I'll be there to help.

How to create your style guide

Watch the lesson and let me know what you learned. I'm excited to see how you implement these tips! Reply and let me know.

Enjoy,

Matt Cici

mattcici.com

Here are 3 ways I can help:

🎉 Wix Joy — Hassle-free website development for your next brilliant idea.

👨🏽‍🏫 Wix Website Training — Transform your online business with personalized coaching and website training.

💡 Wix Landing Page Formula — Creating a simple, yet powerful landing page to grow your audience 24/7.