Hey, ,

In October 2023, Google and Yahoo announced significant changes to their email delivery rules.

These changes will start in just a few weeks' time: February 2024.

If you send any emails to your audience, you'll want to adopt these changes today.

In the constantly developing digital world, it's necessary to stay informed about the latest developments, particularly in email marketing.

What’s changing?

Google and Yahoo are tightening their email deliverability standards. This includes new requirements for email authentication, specifically DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocols, which are now essential, not just advisable.

Why does this matter?

These changes help reduce spam and improve email security. For website owners and users, it's important to ensure your email campaigns comply with these standards to maintain high deliverability rates and avoid landing in the spam folder.

What do you need to do?

1. List the email platforms you use: Identify all platforms that send emails on your behalf. Effective from February 2024, emails that do not have proper SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) settings may face delivery issues.
2. Access and edit your website's DNS records: Locate your Domain Name System (DNS) records – often found in your website hosting account, such as Wix – and prepare to update them with the necessary SPF, DKIM, and DMARC records.
3. Enhance your engagement monitoring: In Wix, ensure you're monitoring your audience's engagement with your email campaigns. Remove inactive contacts and segment your list. Sending emails to 'active contacts' reduces the risk of being marked as spam.

Support and resources for you in making these changes

- For custom training resources, join the 💡 Wix Unlocked community, where you can request support from me and other members.

- If you prefer a hands-on approach, I'm happy to assist you with my simple 🌐 Domain & Email Connection Service. I can help streamline this transition for you, ensuring your email campaigns fully comply with the new standards. For larger projects, check out 🎉 Wix Joy.

Remember, these changes are a positive step towards a more secure and efficient email ecosystem. By updating your settings now, you'll be well-prepared for the changes coming in February 2024.

Reply via email or video/voice and share your questions with me.

Enjoy,

Matt Cici

mattcici.com

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