Imagine this: you’ve designed a series of unique print-on-demand products for your audience. Your customers are ready to buy, but the checkout process is just as generic as every other store.

What if you could customize it to gather valuable insights and provide a seamless experience that truly represents your brand?

Now, with Wix’s new customizable checkout feature, you can do just that.

How I'm applying this in my business

I'm creating a tailored checkout form for the Wix courses, workshops, and website templates that I offer through my website.

By adding custom fields, I can now ask new course students about their learning goals right at checkout.

This not only helps me tailor my content to meet their needs, but it also allows me to follow up with personalized support and resources.

Here's an example of the impact my personalization had on a student:

Here are two examples of how it's helping others

This feature is being used by one of my clients, who operates a print-on-demand business, to gather precise design preferences from their customers. Just imagine the ease of directly inquiring about their preferred colors or themes during the checkout process, facilitating the creation of products that align with their tastes.

When preparing to launch a new live workshop, another user employs customizable fields to gather vital information, such as dietary restrictions and preferred workshop topics. This ensures that every participant feels valued and catered to, enhancing their overall experience.

A simple reminder of why this matters

At the point of checkout, your customers are most engaged.

This is the perfect opportunity to gather valuable insights and provide a personalized experience that can turn a one-time buyer into a loyal customer.

By customizing your checkout page, you not only enhance customer satisfaction but also gain the information needed to support and grow your business.

Your turn to customize

Think about how you can leverage this feature for your own business.

Whether it’s onboarding a new client with detailed intake forms, collecting specific requirements for a customized product, or simply adding a subscription checkbox to keep customers engaged, the possibilities are endless.

To customize checkout page fields:

1. Navigate to the Checkout Settings in your Wix Dashboard.
2. Select "Customize your checkout".
3. Select "Edit" next to Checkout form.

Customize my checkout

The detailed instructions will guide you through the process, enabling you to add fields, set conditional rules, and much more. Reach out via audio/video or via email and let me know how it goes for you.

What do you find challenging in Wix? Reply and let me know.

Enjoy,

Matt Cici

mattcici.com

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