These 3 books help me write better copy

Feb 15, 2023 9:31 pm

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Hey ,


I'll be delivering several free workshops for communities over the next few months.


These workshops will be focused on building your first website or designing effective landing pages. And, I'll be using Wix to demonstrate. After gathering feedback from their members, I've noticed a pattern for each workshop.


Each workshop needs to include the fundamentals of great copywriting.


Since those sessions are private, I wanted to share my learnings and resources with you.


So…


Here are 3 books I recommend reading to improve your website's copy whether you designed it yourself or not (and help improve your online communication skills):


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This Is Marketing: You Can't Be Seen Until You Learn to See - Seth Godin


If you want to connect with people who care about your product or service, "This is Marketing" by Seth Godin teaches you to build trust, be empathetic, and focus on helping others, not just selling your brand.



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Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners - Gill Andrews


"Making Your Website Work" is a practical guide that offers 100 copy and design tips to help new business owners design a website that attracts more clients and sales, while avoiding common mistakes and improving their message.



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Building a StoryBrand: Clarify Your Message So Customers Will Listen - Donald Miller


"Building a StoryBrand" by Donald Miller is a must-read for values-driven, new business owners designing their first website as it teaches you how to simplify your brand message and use the power of storytelling to engage with customers and grow your business.



If you'd like to participate in any workshops, reply to this email or sign up here.



Enjoy,

Matt




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