Hey ,

As a business owner, one of your key goals is to develop a strong and unique brand — one that serves you and your audience.

This will not only help you stand out in the market, but also attract and retain your audience.

But how do you go about crafting a compelling offer for your brand?

I've included helpful tips we'll be exploring in-depth from our cohort. Join us >

1. Have conversations with your audience

Talk to your customers, clients, and audience and get to know them.

Find out what your audience likes and doesn't like about your products or services. What do they think of your brand? What could you do better? This feedback alone will be invaluable in helping you shape your brand.

Don't have a business yet? Reach out to friends and family. You can even review my past lessons, where we explored finding your why & defining what you do.

2. Understand your own challenges

Products and services exist to solve real-life challenges. So, it’s important to understand what those were for you when you first started your business.

What impact did you feel this would have for you (or others)? This will help you develop messaging and positioning that resonates with your audience.

3. Research other businesses in your industry

Review the strengths and weaknesses of other businesses in your industry.

Visit their website or storefront, subscribe to their email list, and connect with them. You can actually build strong relationships with people in your industry, as well as fill a gap they aren't able to (sometimes they'll even tell you: go for it!).

What are they doing well? Where could they improve? Identify any gaps in the market that you could explore with your brand.

4. Define what makes you different

Your USP (unique selling proposition) is a key part of your brand.

If you can’t articulate what makes you different, this tip is a must for you to focus on. Email me, and we'll explore it together.

What makes your business unique? What can you offer that no one else can? Is it something that only you — the human with personal / professional experience — can offer, and not just any "company" including yours?

5. Nail your offer. It's time! 🥳

When it comes to nailing your offer (your product or service), clarity is key. You need to be clear about what you’re offering, who it’s for and the benefits they will get from using it. This means being specific and avoiding buzzwords or jargon.

Your offer should also be relevant to your audience. It needs to solve a problem or meet a need that they have. If it doesn’t, then it’s not worth their time or money.

By following tips 1 - 4 above, you'll have the ingredients you need to get started crafting a compelling offer for your audience, and one that meets your needs & goals too!

Developing a strong brand takes time, effort and commitment. But it’s worth it.

Let me know if you have more questions or if these tips were helpful for you, in a reply.

🌱 Want to create or improve your brand to attract and retain customers for years to come?

We're diving deeper into these topics as a small group to: build more intentional businesses that help you live fully, doing what you love.

Apply today >

Enjoy,

Matt