Hey ,

Let's discover why choosing the right name matters for your business.

Last week, we explored 3 tips on selecting the best domain. This is a good guide when you have already thought of a good name for your brand.

However, you may be sent back to the "name" drawing board when 1) discovering there's not a good domain for your brand name, 2) you've recently rebranded or will soon be, or 3) it's hard to say your name out loud or use in a sentence.

When it comes to choosing a name for your business, there's a lot to consider.

After all, this is something that will be with you for the long haul. So how do you choose the right one?  

Well, I've surfaced one helpful resource from Courier. In it, they present two case studies for choosing a brand name and picking a domain to pair.

Courier even shares how a simple — one letter change — in a brand's name made all the difference for their customers.

Who's Courier?

Courier, now a part of the Mailchimp family, provides insight and tools for new and current owners to practice in their businesses.

Go check it out >

📄 Find your name. Getting it wrong could cause complications | Courier

In summary,

One approach Courier explores is to use positive psychology in your name selection. This can help to attract and engage your target audience.

Another is using phonetics so that your name sounds good when said aloud. 

Of course, getting it wrong could cause complications down the road. So it's important to weigh all of your options carefully before making a final decision.  

Take your time and consider all the potential implications of your choice.

With a little thought and planning, you can choose a name that will help your business thrive for years to come. Have ideas? Share them with me.

What would you like to learn next? Reply.

Enjoy,

Matt

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