If you don’t prioritize your life, someone else will.

Jul 09, 2025 3:52 pm

Dear Family,

A few years ago, I looked at my calendar and saw something that scared me.


Every single block, colored, coded, and perfectly aligned, was filled with other people’s priorities. Client calls. Standing meetings. Project check-ins. Coffee chats I didn’t even want.


At first glance, it looked productive.


Like I was doing the thing. Building a business. Making moves. Staying busy.

But the more I looked at it, the more I realized:


None of it was mine.


There was no time for the things I said I cared about. No workouts. No strategy time. No journaling. No dates with my wife. Just obligations.


Somewhere along the way, I had become the manager of everyone else’s expectations.


I know better. I teach this stuff. I help clients realign their lives and finances with their values. But like so many high-performing professionals, especially those of us who come from communities where opportunity was rare, I didn’t want to miss a shot. I said yes to everything out of fear I’d be left behind. That’s how it happens.


We confuse availability with responsibility.

We confuse being needed with being aligned. We confuse busyness with purpose. had to stop and ask myself:


"What would it look like if I actually prioritized the life I want, not just the life other people expect from me?"


So I made some changes.


I started small. Blocked off Friday afternoons for reflection. Reclaimed my mornings for quiet and writing. Scheduled time with my wife like it was a board meeting. And I’ll be honest, some people didn’t like it. But you know what? The right people adjusted.


And more importantly, I started to feel like myself again.


Here’s the thing I’ve learned: If you don’t design your life, the world will happily do it for you. But what it gives you won’t be rooted in love, purpose, or alignment. It’ll be rooted in urgency, obligation, and someone else’s metrics of success. So this week, I want to offer you a question I had to face:


Whose calendar are you living on, yours or theirs?


From LUX, With Love


Matt

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