Wondering How to Innovate in Design? See How Nike and Chaos Are Doing It!

Apr 25, 2024 6:58 am

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Welcome back to 3D News, the newsletter for digital artists. Every week, I handpick the best links to ensure you stay ahead in the rapidly evolving digital landscape. 




Showcaser: Simplify 3D Animation in 3ds Max

Spline Dynamics has unveiled Showcaser, a plugin for 3ds Max designed to streamline the animation of 3D models and scenes.


With Showcaser, users can animate the entry, exit, movement, rotation, and scaling of objects or entire scenes effortlessly. The interface allows for setting the animation sequence and parameters, from which Showcaser automatically generates the required keyframes. It supports multiple animation sequences, enhancing flexibility in presenting various aspects of a scene.


Why it matters: By automating the animation process, it not only saves time but allows all artists to quickly showcase high-quality animations regardless of their animation skill level.


🔗 Learn more about Showcaser and download the plugin


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Creating a 3D Character From Concept to Final Render

Chaos TV offers a comprehensive walkthrough in their latest video of creating a 3D robot character from the first sketch to the polished, rendered image.


The process begins with conceptual sketches, into 3D modeling, to sculpting the robot. Texturing follows, where materials and maps are created to bring the robot to life with realistic surfaces. The final stage involves lighting and rendering using V-Ray, culminating in a stunningly detailed and realistic rendering of the character.


Why it matters: For 3D artists, this video serves as a masterclass in character creation, highlighting the importance of each step in the rendering process and demonstrating advanced techniques that can elevate our own 3D projects.


📺 Watch the full breakdown on YouTube


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Meshy-2.5 Launches AI Texture Editing Offering More Control for AI 3D Modelling 

AI 3D modeling continues to improve with Meshy 2.5 introducing the ability to refine textures on AI-generated 3D models using brushstrokes and text prompts.


Why it matters: Like most of AI in the creative field, AI tools lacked control over the final result. This is where Meshy’s AI Texture Editing is excelling compared to other AI 3d modeling tools. This feature is currently only available for Pro members.


🔨 You can try it out here.


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Follow the how-to here.



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Nike Air Max Goes AI

Fast Company recently spotlighted Nike's innovative use of artificial intelligence in designing a new line of Air Max sneakers. In collaboration with AI company Anthropic, Nike has ventured into a new realm of design possibilities that intertwines AI's capabilities with human creativity.


The AI-assisted design process began with the AI being trained on Nike's historical designs, enabling it to generate fresh and unique sneaker concepts. These AI-generated designs were described as "wild" and unconventional, featuring bold color combinations, innovative patterns, and novel material choices that diverged from Nike's traditional aesthetic. The human design team at Nike then took these ideas, refining and integrating them to create a new line that represents a fusion of AI innovation and human design expertise.

It's an approach that could define future design processes at Nike, leveraging AI not as a replacement for human creativity but as a catalyst that expands the horizons of what's possible in sneaker design.


Why it matters: Nike's AI-assisted design process underscores a broader trend in the creative industries where AI tools are used to augment human creativity. This partnership highlights how AI can inspire novel ideas and enable brands like Nike to remain at the forefront of innovation in fashion design.


📖 Read the full article on Fast Company


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