Whoa...how do you even communicate what's going on right now?
Jun 08, 2020 10:11 am
I've got a bit of a confession to make, I scheduled this email out a week in advance.
I wrote it on June 1st, the Monday after protests and riots ripped through the USA.
I don't know what's going to happen between now and the time you're reading it, but I'm not going to edit it before it sends.
I'll explain why at the bottom.
I'm writing it just as my own city is beginning to remove boards and replace windows in our downtown storefronts, cafes and shops.
These are small business owners. They're from diverse backgrounds, ethnicities and cultures. They're different races and nationalities.
They've been holed up at home, too. Socially distanced. Freaked out about the economy. And just like the rest of us, tired of empty "we're with you" campaigns.
And they're just as confused as the rest of us about what to say in their marketing right now.
But this doesn't have to be hard
...if you know the fundamentals.
The fundamentals of good marketing, and specifically Content Marketing, haven't changed. Only the times have changed. World events have changed. People have changed.
But you know what?
They always will.
That's why I structured Peak Content Summit's curriculum to focus on the fundamentals and provide a strong foundation of knowledge you can apply to any situation, at any time, for anyone.
One of the most powerful sessions was Nzinga's talk on how to create more inclusive content to reach a more diverse audience. Think that could be useful right now? I think this one’s so important, I made it so you could watch it free.
How about a session on creating compelling videos that pull your customers through from start to finish?
Or a lesson on how to keep your content showing up in Google's ever-changing algorithms? And how to use Google's free Analytics system to optimize and improve your content so even your old content gets new life in the world's largest search engine?
Here's the deal
I want everyone to benefit from Peak Content Summit. So I dropped the price to $99. That gets you full access to all 10 sessions, plus downloadable content and bonus materials. Register and pay by June 15, 2020, and you'll also get:
- A free 20-minute one-on-one Content Strategy call with me
- The same free goodies we gave event attendees, while they last
- A 100% money-back guarantee if you don't find the course valuable
Now, let me explain...
What happened this week that changed the impact of this message?
Likely nothing. A lot probably did happen in the world. Maybe Hong Kong rebelled and stayed independent. Maybe Biden finally showed up. But none of that would change the value of this email. And that's the power of good content marketing that's built on a strong foundation.
Wouldn't you like your content to be able to work in any situation, too? Let's get there...
Almost ready but want to check it out first? Click here and select the Free Preview to watch my Opening Keynote for free!
All the best,
Founder, Peak Content Summit
PS - Got a friend or co-worker that's in charge of marketing and brand story telling? Forward this to the and they can get on this list and get in on the deal, too!