More inclusive content, More engagement.. Here's how to do it!

Jan 15, 2020 4:06 am

We’ve just added two amazing speakers to Peak Content Summit!


I’m really proud to announce Nzinga C. Blake and Rob Wiltsey will be on stage. Here’s why you’re going to want to hear their sessions!


image


Make your content more inclusive to drive growth

Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders or other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups?


Nzinga’s session will show you how to make broadly appealing, more inclusive content that could open you up to new markets. She’s an award winning TV personality, writer, producer, actress and social impact filmmaker on ABC networks, CW, Showtime, BET & more. Most recently, she built Tribune Media's Google News Initiative content arm for underrepresented & marginalized voices.


Yes, making your content more inclusive can literally grow your audience and business!  It's a hot topic right now, and here's your chance to learn the concepts and tactics to creating better content marketing to attract a larger, more diverse customer base.


If you already knew this but don’t know what to do about it, Nzinga will walk you through the steps to creating better, more inclusive marketing content.


image


Keep customers engaged on any platform

As head of RWCP Video Marketing, Rob’s helped develop winning content for brands like Cotopaxi, Strava, Goodwill, Delta Airlines, The Hollywood Reporter & many more. 


And now he’s going to help you do the same for your brand!


His session will help you understand story arcs and how to adapt your them for different platforms, mediums and goals. Rob will teach you how to grab people's attention (and keep it) and provide tons more tips for keeping readers and viewers engaged with your content. And how to make sure the message delivers the sales pitch in the process!


image


Come meet and learn from Nzinga, Rob and lots more marketing leaders at Peak Content Summit, but hurry up! Seats are limited, we've chosen a smaller venue to create an intimate learning environment where all attendees will be able to interact with our speakers, make connections, and really capture all of the lessons! Register now so you don't miss out. Check our website for the full speaker list and more info.


See you in March!


image


Tyler Benedict

Founder, Peak Content Summit


Comments