Do you want more customers?

If you’re running a business I’d be surprised if you said ‘No’. But there are customers - and customers! Ideally, you want the RIGHT customers - the best fit for you.


If you have a laser focus on your exact perfect client it’s like having a magic wand to wave over your business!


  1. It’s easy to tell your network exactly the kind of referral you want.
  2. You’ll be able to find good matches much more easily.
  3. You’ll have better conversations with potential clients because you understand their business.
  4. Potential clients who match your perfect client profile will find you more easily
  5. You’ll start attracting clients who REALLY appreciate what you do for them and are happy to pay you for what you do.


Identifying your ideal client may sound pretty straightforward - until you sit down and try to do it (as I know only too well) - so I’ve put together 7 simple steps to help you nail it down.


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(and you'll get more great value information about standing out from the crowd and being a leader in your industry).