Thank you for checking us out.

At MyLocal, we take a holistic view of a business and recognise that the online world intertwines with the offline world where most business actually takes place. Few clients realise that they can improve their online ranking by using old fashioned marketing such as direct mail as that prompts the recipient to “check them out” online. The very process of people looking up a business online is tracked by Google and other search engines and adds credibility, at least in the eyes of the artificial intelligence machines that are doing the tracking.

What happens when you are “checked out” online? Someone puts your business name into a search engine and sees what comes up. You need to do this yourself on a fairly regular basis to make sure that the results are what you expect. Most businesses these days have a website but very few rank well. If you search for your business name and you have a half decent website then it should come up. But did you know that if you don’t have a website and you have done a decent job in “local search optimisation” then you are likely to come up well in online searches anyway?

This is particularly the case when people don’t know the name of your business and so they search for what they want to buy rather than your name. You can test this out yourself by choosing something like “where is the nearest cafe”. Very few “cafes” can justify having a website but Google will tell you the nearest cafe regardless. We wrote the book on this called “Local Search Optimisation” which is available on Amazon. The content is a bit dated now so we are republishing the book as a series of blog posts under the heading "Local SEO" which can be found on our website.

As the online world moves forward, we keep up to date with the trends so that we can better serve our customers. We have a range of services at the disposal of our clients but most of all we provide advice and guidance so that they can win more business through their online presence. If you would like to start a conversation with no obligation, please get in touch.