Hi – it's time for another book update!

(As a reminder: I'm planning on sending these updates weekly-ish. If you get sick of them, you can hit "unsubscribe" at the bottom and it won't affect your access to the other freebies I've promised you.)

The awkward zone

I said it last time, and it's still the case: this is the awkward lull in the pre-order life of the book.

Whenever you offer anything for sale for a fixed period of time, you get the vast majority of your sales at the very beginning and the very end. In the middle like we are now... nada.

The book is 100% done, the early wave of pre-orders have come in, and now realistically nothing much is going to happen until January. I know it's normal, but it feels uncomfortable.

Sales update

The book has now sold a total of 1,172 copies. This is a long way from my target, but my way of thinking about this is: for my previous books, I've never had a pre-order period at all. It's just been a week of intense promotion when the book comes out, and that's been enough.

So I'm choosing to see this as having a 1,200 copy head-start, before the marketing activity I normally do even starts.

Personally it's extremely rare for me to pre-order a book, and I'm sure lots of people are the same. So for the start of January, with the release being so imminent it barely even counts as pre-ordering, I've planned a blaze of promo that should hopefully make it impossible for the right people to avoid hearing about it.

My first interviews

I've now recorded my first two podcast interviews about the book, with another couple booked in before Christmas.

The challenge I've had in both so far – which is a nice problem to have – is that there are so many ideas in the book that I risk covering too much ground and not getting into enough depth on any one concept to be useful. Hopefully though, by covering so much there will be something for most listeners to grab onto and decide they want to read the book for themselves.

The real positive that's come from these interviews is that the more I talk about it, the more convinced I am this is a really good, useful book. And ultimately: the best way to sell a book is through word-of-mouth, and the best way to generate word-of-mouth is to write a useful book.

That's it for now!

I'll probably send one more update before Christmas once the final printed copies arrive, so I can include a nice unboxing selfie!

Also, I'll be getting in touch soon to request your postal address for your signed bookplate.

Thank you again for your support, and do please spread the word!

If you know anyone who might want to pre-order and snag all the bonuses I'm offering, send them here.

Thanks!

Rob