Hi – it's time for another book update!

(As a reminder: I'm planning on sending these updates weekly-ish. If you get sick of them, you can hit "unsubscribe" at the bottom and it won't affect your access to the other freebies I've promised you.)

Beyond the launch

It's easy to get fixated on the "event" of a book launch. Yes, it is important – but it's just the start of what will hopefully be a long shelf-life (quite literally).

Just for fun, I went back and looked at all-time sales of my first ever property book. It's now sold 35,000 copies, and in its first month it sold... 4.

Even for The Price Of Money, which was the best-selling book on the whole of Amazon on the day of release, its launch month was NOT its best month ever.

So how do you keep a book selling for years to come? I think there are three core ingredients.

1: Make it timeless. "Atomic Habits" will be relevant forever. Even for books like Rich Dad Poor Dad, which is dated in some respects, the desire that pulls readers in will never go way and the core message will always resonate.

2: Make it remarkable. Beyond the initial marketing push, most books continue to sell mainly based on word-of-mouth. If a book isn't good enough that people willingly tell their friends about it, it has no chance.

3: Make use of reciprocity. This is where a little marketing trick can make a big difference...

Obviously, online reviews are super important when someone is deciding what to buy. Yet people rarely leave reviews on a whim – they need a push.

That's why in all my books, I offer something extra at the end – whether that's annual updates, some extra tools, or a further reading list.

Someone enters their email address to get these extras, and when I send them I also politely ask them to leave a review on Amazon.

I know, it's not exactly rocket science, but it really works: my books have had a disproportionate number of reviews for the quantity of sales, which builds trust and helps in the Amazon algorithm.

So for Seven Myths About Money, when someone finishes the book I'll invite them to access a free online course that reinforces the material, plus a workbook that they can use to help them put the ideas into action.

As a result:

• They're more likely to leave me a review
• They're more likely to actually use the ideas in the book and improve their life, so...
• They're more likely to recommend the book to a friend

Wins all round: who said marketing had to be dirty?

That's it for now!

Next week I'm in the studio recording the audiobook, so I'll send you some behind-the-scenes photos and let you know how that went next week.

Thank you again for your support, and do please spread the word!

Thanks!

Rob