ComparisonsComparing you client’s product or service with a similar product or service offered by a competitor is a great way to highlight the perks of working with your client over the competition.ContestsClients love contests because they help gene...

Lead generation is a time consuming but necessary aspect of running a business. While you could spend all of your time on LinkedIn messaging people in your network and hoping for the best, events are a great way to build genuine connections tha...

Landing pages, how-to guides, website copy. There are certain kinds of content that are bound to trip you up along the way. This usually results in these projects sitting at the top of your to-do list yet somehow never getting done. But why do...

From product promotions to client inquiries, you get an insane amount of emails every single day. Like, way too many to actually open and read. So what do you do? You skim through your inbox, open the ones you have to then delete or flag the re...

Hi, my name is Elizabeth Pampalone, and I wanted to talk to you today about marketing. Mark Missigman asked me to do a blog for him and I thought, I'm much better at speaking than I am at writing. So I am an entrepreneur. I'm a website designer by...

Every business owner I have ever known has said the same thing. I am doing this so I can have more freedom. (Money, time, etc)When I first started, Every penny came back into my personal account. There was little if any left at the end of the month l...

Taking a little time to reflect on the year and gather my thoughts as we step into the new year. Transformation happens in many areas of life and I am excited to share the many ways 2019 was a transformative year for me!

Depending on your industry, building a business from scratch can be an expensive venture. From start-up costs like office space and purchasing inventory, it can feel like there just isn’t enough money to spend on marketing. Fortunately, you can...

Sometimes the hardest part of starting a website or blog is picking a name. You don’t want to choose something you may not like in a few years, but everything that you do like seems to be taken. So how do you go about choosing a name for your b...

Creating an e-course is often touted as an easy way to create passive income - but it’s not as simple as you may think. Below are some things to consider as you try to decide if you’re ready to create your own e-course.