In the era of re-targeting ads and recommended YouTube videos, people expect the internet to know what they want.

With generic emails that want to cover everything, you’re going against this. If you try to talk to everyone in your copy, you aren’t actually talking to anyone.

Unless you only deal with one, extremely specific and narrow topic, one mailing list is not enough.

Using your email marketing provider, you can create multiple mailing lists based on the differences in your audience: their hobbies, nationality, gender, age, lifestyle and so on.