You don’t regret what you failed to do. You regret who you failed to be.

I’ve never met a dying man who said,

“I wish I built more funnels.”

Or,

“If only I hit 8-figures sooner.”

But I’ve heard this:

“I wish I had the courage to live true to myself—

not the life others expected.”

That one hits deep.

Because most people aren’t dying when they die.

They’ve been dying for years.

Buried under approval.

Choking on the weight of “doing it right.”

And the saddest part?

They saw it happening.

But they didn’t stop it.

They stayed in the job.

Stayed in the image.

Stayed in the mask.

So here's the invitation:

Don’t just die well.

Live clear.

Right now.

Question the paths you’re on.

And ask yourself:

“Am I moving from fear... or alignment?”

Because if fear is your engine,

regret is already in your rearview.

But if clarity is your guide — even when it costs you comfort —

you’ll die clean.

And until that day…

you’ll be alive.

—Justin

113. The CEO who qui