,

I realize this emails title is rough.

I've had to face this many times as I chased new kit after new kit. I HAD to have the newest camera, it would make all the difference!

The truth is, the gear you have is pretty amazing already if it was made in the last 5 or so years. And even before that in many cases.

What's going to make a real difference in your business is the business side of things.

The stuff that you can do to attract more clients.

What stuff can you do TODAY to bring in more clients?

Here are a few ideas:

• Reach out to existing clients to check in and see if they have any needs.
• Go to a chamber of commerce meeting or local networking event.
• Post a flyer at a few coffee shops.
• Ask past clients for a referral.
• Email your list.
• Post on your social accounts.
• Create an offer and share it.
• The list goes on and on...

The most important part here is taking some action that works directly towards landing more clients. Then with the funds you earn from those shoots, the new gear will become affordable and you can scratch that itch too!

-Connor