Hi ,

Building and maintaining a website comes with a whole slew of challenges. But for the most part, we add content to the page and make it look nice...

But with SEO, there's a bit more to it. Today I wanted to share one bit of information that will help make your site better for Google - one important area that most of us get wrong when we start (I did this incorrectly at first too!)

This area? Headings. These are the "tags" that we use for our text on our pages. They are "H1, H2, H3..." and many web design tools present these in a way that most people see as font sizes. You should not use these for any text longer than a short sentence.

These tags tell Google what content is important on the page. Think of these as an outline. And on an outline, there's one topic that's most important. This is represented by your "H1" tag. This is where your main keyword should live so Google knows what the page is all about.

After that, each major section should have an "H2" title, and sub-sections within those should be "H3", and on and on with additional "H" tags.

Your action step: Make sure that you aren't using Headings as a simple font size tool. Set a single H1 per page that includes that page's main keyword, and structure the rest of the page following the outline approach.

Hopefully this is all nice and clear, but if you have any questions at all, please post them in the Successful SEO for Photographers Facebook Group here and I'll get right back to you.

-Connor Walberg