Hi ,

Most of SEO is driven by logical thinking and understanding your clients. That being said, there's a lot of misinformation out there and I see photographers getting certain things wrong all the time.

Here are some of the ways photographers get SEO wrong:

• They don't start because they think SEO is not a thing anymore (it still is a BIG deal.)
• They use heading tags as font size - instead of using them in an outline style approach.
• They don't put any text on the pages for their specific niche categories - or just a small paragraph that's repeated on other pages.
• They use the same keyword as the main focus for every page (leading to confusion and lower rankings from Google)
• There isn't a natural flow for the client - it's scattered.
• They don't have meta descriptions.

The list goes on and on. That's why I created the Simple SEO Membership, to help photographers get it right. You can learn more and join here if you're ready to go!

That's all for today,

Connor Walberg