Hi ,

I've worked with several photographers who had heard that SEO only works for big and established brands.

However, SEO truly is a level playing field, especially in photography as most of us are running local businesses.

Search engines like Google use their map tools (Google My Business) to show results that are most helpful and relevant for searchers, and a big part of that is the location in which they search.

So if a client is looking in the area where your business is based, and you have your SEO set up correctly, you have a good chance of showing up high in the ranks and having them visit your site.

By narrowing down your location, you're only competing with the other photographers who shoot what you shoot, and who are based fairly close to where you're based.

This let's you be the big fish in the small pond!

I'll be back next week with more SEO thoughts and tips. See you then.

-Connor Walberg