You're going to start noticing purple trucks

Mar 27, 2026 10:56 am

Hey, ,


Yesterday I bravely told you that I get giddy when I see purple trucks.


And purple cars. Vans. Busses.


They all count.


And you probably can't remember the last time you saw a purple vehicle.


But, my guess is that before the end of the month, you will. (If I'm wrong, let me know. I'll send you one of my books as a consolation prize)


There is a part of your brain that filters out everything that is unimportant. Like purple trucks.


Until you let it know that purple trucks are important.


Then you'll start noticing them constantly. They're not super common, so you may not see them every day. But every week? Yeah. Probably.


Try it. If I'm wrong, let me know.


But my bet is that you'll start seeing them. A lot.


They're good luck charms. They mean you're on the right path.


Pay attention. They're out there.


You've got this!


Ken


P.S. If you want to take control of this shift, let's chat. Find time here: https://zcal.co/kenwilliams/breakthrough

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