Stop Building a Brand and Start Building a Belief System

“Build a world they never want to leave” Hey ,I remember the exact moment it hit me.It wasn’t during a launch. It wasn’t a viral post.It was a quiet DM.Someone messaged, "I don’t know what it is… but HPEN feels like home."That’s when I realized:...

Read More
Jul 18, 2025
The mistakes pros don’t talk about but always avoid

“You don’t need millions of followers. You need a world so real, the right 100 people never want to leave.” Hey ,Yesterday I started a conversation about: Building a Cult Of True Fans.Let me say this straight:Most experts online don’t fail becau...

Read More
Jul 17, 2025
read this before you post again

“Implementing Tribecraft will turn an email list of 165 subscribers into a $3.5million annual income in the middle of the pandemic” Hey ,I want to tell you a story today.It’s a story about the night I realized size doesn’t matter. #getyourmindou...

Read More
Jul 16, 2025
It's time to wake up

“It's time to wake up and build your sovereign systems” Hey ,So yesterday it finally happened...26 replies to my email...The most I've got since I started the Certain Way...Apparently sharing I'll be cuddling with my wife...Is infinitely more in...

Read More
Jul 15, 2025
Hey Boss, Me no come work today

“The biggest flex is the ability do what you want, when you want with whoever you want where ever you want” Hey ,So....It's official...I.Am.Not.Coming...To.Work.Today.I'm going to get back in bed...Cuddle up with my wife...And just savor the lif...

Read More
Jul 14, 2025
so I did a thing

“In a world of noise, I chose clarity. In an age of hustle, I chose mastery. In a market of shortcuts, I chose The Way.” Hey People!I’m launching a new weekly edition of The Certain Way on Substack.✅ The daily emails you get from me won’t chang...

Read More
Jul 13, 2025
How Anna got her groove back

“Whether it’s money, love, fear, or purpose, it’s all mapped in the mind. And maps can be changed.” Hey ,Over the past few days I've shared a bit about Subconscious Remapping (SRM for short)...Today I'd like to share a case study about a client...

Read More
Jul 11, 2025
How the Best Coaches Create Permanent Change

“The Map Is Not the Territory But It Controls Everything” Hey ,If you really want to master change work...There’s one truth you must burn into your mind...I learned it first from the amazing Innocent Usar:Your client does not live in the world....

Read More
Jul 10, 2025
What if?

Hey there people!The Certain Way is going to be late today.Literally just getting out of bed.But while I work on today's issue...Here's something to think about:What if you could step into a person's mind and remove obstacles they don't even know exi...

Read More
Jul 10, 2025