“Intelligence in learning from other people's mistakes. Wisdom is ensuring their mistakes don't become yours” 

Hey ,

So yestersay...

I shared a bit about my PowerIdeas story...

I made almost every mistake possible in my PowerIdeas business.

I watched N50k laugh at my ambitions every month...

While I worked myself into the ground.

But those failures taught me something invaluable:

The difference between entrepreneurs who struggle and those who thrive isn't talent or luck. It's avoiding specific, predictable mistakes.

After studying hundreds of successful entrepreneurs and examining my own transformation from struggling to make N50/month to multimillion naira revenue...

I've identified the 14 fatal mistakes that destroy 90% of businesses before they reach $50K/month.

Most entrepreneurs never see these coming until it's too late.

Fatal Mistake #1: The Worthiness Performance Trap

For years....

I kept thinking "I need more credentials before I can help people."

I was spending more time learning than earning, trapped in endless preparation mode.

The hidden cost?

$50K-$500K in lost revenue while you're "getting ready" to serve.

Stop asking "Am I qualified?"

Start asking "Who needs what I already carry?"

If you're 70% ahead of someone, you can serve them profitably.

Your imperfections often make you more relatable and effective than polished "experts."

If you're spending more time learning than earning, you're trapped in worthiness performance.

Fatal Mistake #3: The Affordability Assumption

This nearly killed my practice.

I was pricing PowerIdeas based on what I could afford...

Not what the transformation was worth to bankers advancing their careers.

The hidden cost? 70-90% revenue reduction compared to optimal pricing.

The breakthrough formula:

(Cost of client's current problem) × (Pain amplification over time) × (Your solution speed) = Price floor

When I repositioned PowerIdeas as "an alternative to Lagos Business School" and priced it accordingly, everything changed.

If solving their problem is worth $100K to them, charge $20K minimum.

Higher prices often create better client results through increased commitment.

Fatal Mistake #5: The Expertise Broadcasting Error

I used to list everything I knew about personal development, trying to appeal to everyone.

Result?

Confused market positioning that attracted no one strongly.

Focus on ONE transformation outcome people would pay $10K+ to achieve.

For me....

That was "helping bankers advance their careers without going back to school."

The narrower your focus, the wider your appeal becomes within that niche.

If you can't explain what you do in one sentence that makes people say "I need that," your positioning is broken.

Fatal Mistake #9: The Information Overwhelm Strategy

I used to share everything I knew to demonstrate value.

Big mistake.

The hidden cost? Confused audiences who can't identify the key message or next step.

Every piece of content should have ONE key insight that creates ONE "aha moment."

The less you say, the more impact each word carries.

If people respond with "interesting" instead of "how do I get that," you're information dumping.

Fatal Mistake #11: The Linear Growth Assumption

I tried to scale by doing more of the same...

More content...

More hours...

More clients.

Result?

Burnout, quality degradation, and a ceiling on growth potential.

Move from doing → teaching → systematizing → licensing.

This is how I went from individual PowerIdeas subscriptions to advisory sessions to workshops to multiple revenue streams.

Working less can generate more income when you build leverage correctly.

Fatal Mistake #13: The Expertise Curse Blindness

Even after success...

I made this mistake....

Assuming others could connect dots I connected automatically.

The hidden cost?

Losing clients who get overwhelmed by the gap between where they are and where you are.

Always start where they are, not where you are.

Create stepping stones, not giant leaps.

Remembering what it felt like to not know what you know.

Here's the filter I use before every major decision:

1. Does this move me toward or away from my #1Priority?
2. Will this attract the right people and repel the wrong people?
3. Does this increase or decrease my leverage and positioning?

If any answer is unclear, I don't do it.

Quick tip...

Stop everything and recalibrate if:..

• You're working more but earning less
• You're constantly explaining your value
• Your best clients are referring people who can't afford you
• You feel like you're chasing rather than attracting opportunities

I've shared 6 of the 14 fatal mistakes that almost destroyed my business and continue to destroy others daily.

The complete list includes devastating pricing failures, strategic positioning disasters, communication catastrophes, and scaling sabotage patterns that cost entrepreneurs millions.

Here's what I want you to do right now:

Pick ONE mistake from this email that you recognize in your business.

Just one.

Then implement what I recommend within the next 24 hours.

Don't try to fix everything at once.

Every mistake is expensive....

But every correction compounds.

Remember....

The goal isn't perfection...

It's rapid error recognition and immediate course correction.

That's how I went from barely making N50k/month to multimillion naira revenue.

Not by avoiding all mistakes....

But by recognizing and correcting them faster than my competition.

Your success is waiting on the other side of these corrections.

This is The Certain Way.

All you have to do is...

Get out of your own way.

CTM

P.S. If you want the complete list of all 14 fatal mistakes plus the expert level corrections that guarantee you never make these costly errors, reply with "MISTAKES" and I'll send you the full breakdown that could save you years of struggle and hundreds of thousands in lost revenue.

These aren't theoretical, they're the exact mistakes I made and the precise corrections that transformed my business. Your practice is too important to risk on preventable errors.

Remember: Solomon didn't become the wisest, wealthiest entrepreneur in history by avoiding all mistakes. He became successful by learning from them faster than anyone else. That's your opportunity right now.