"The most powerful leader in history was strategically unavailable, spoke in riddles, and came from nowhere important. There's a lesson in that." 

Hey ,

Most leadership advice tells you to..

Be more accessible...

Explain everything clearly...

And avoid conflict.

Here's the thing though...

Jesus...

History's most influential leader did the exact opposite...

And built a movement that has endured for 2000 years with no technology, no team, and just three years of active work.

Here are the 7 strategies Jesus used to create unstoppable influence:

1. Use Complexity as a Filter, Not Clarity as a Crutch

The conventional approach: Simplify everything to reach more people

The master strategy: Speak in layers that naturally select your true audience.

Jesus didn't explain his parables to everyone.

He wrapped profound truths in stories that only certain people would understand.

This wasn't exclusion...

It was precision.

Your application: Stop trying to be understood by everyone.

Craft your message with depth that attracts the right people and naturally filters out those who aren't ready.

2. Scarcity Creates Significance

The conventional approach: Be available 24/7 to show you care

The master strategy: Strategic unavailability increases perceived value

The more available you are, the less valuable your time appears.

Jesus regularly withdrew from crowds at the height of his popularity...

Creating pursuit rather than entitlement.

Your application: Create "open windows" for your availability.

Access to you should feel like a privilege not a given.

Your presence becomes powerful when it's episodic, not endless.

3. Let Results Speak, Not Explanations

The conventional approach: Convince through theory and credentials

The master strategy: Point to transformation, not information

When questioned about his authority...

Jesus didn't present arguments, he pointed to evidence.

Changed lives, not changed minds, became his calling card.

Your application: Share micro transformations and client breakthroughs instead of explaining your methodology. One person's shift is worth a thousand theories.

4. Questions Create Movement, Answers Create Stagnation

The conventional approach: Lead with solutions to prove expertise

The master strategy: Ask identity level questions that create internal shifts

The most powerful moment in Jesus' ministry wasn't when he gave an answer..

It was when he asked Peter to define their relationship.

Questions force people to examine their assumptions and discover truth for themselves.

Your application: Start conversations with questions that challenge identity:

"What would you attempt if you knew you couldn't fail?"

"What's the cost of staying exactly where you are?"

5. Build Deep Before You Build Wide

The conventional approach: Scale visibility to build credibility

The master strategy: Let impact spread underground before going public

Jesus often instructed people not to publicize their healing.

He built a foundation of deep transformation before seeking broad recognition.

Your application: Focus on your inner circle first.

Depth of impact with few people creates more lasting influence than shallow engagement with many.

6. Turn Disadvantages into Strategic Advantages

The conventional approach: Hide weaknesses and emphasize credentials

The master strategy: Use underestimation as positioning power

Jesus came from nowhere important...

Had no formal education...

And worked with fishermen and tax collectors.

This wasn't a liability....

It was strategic positioning that caught the establishment off guard.

Your application: If people underestimate you, you're not behind...

You're positioned for surprise.

Use their low expectations as fuel for extraordinary results.

7. Tension Creates Traction

The conventional approach: Avoid friction to keep everyone comfortable

The master strategy: Create productive tension that forces decisions

Jesus regularly presented stark choices that made people uncomfortable.

Tension forces people to choose...

And choice creates commitment.

Your application: Present clear either/or scenarios:

"You can follow comfort or calling, but not both."

When people feel the tension, they lean in and make decisions.

These strategies work because they mirror how humans actually make decisions and form attachments.

We value what's scarce....

Trust what we discover ourselves...

And commit to what costs us something.

Most leaders try to win through force...

More content...

More availability....

More explanation...

The Master won through leverage...

Strategic positioning that made influence inevitable.

The question isn't whether these strategies work.

The question is whether you're bold enough to use them.

The most powerful leaders in history understood something most people miss...

Influence isn't about being liked by everyone.

It's about being unforgettable to the right people.

Which of these seven strategies feels most challenging to implement?

That's probably the one you need most.

This is The Certain Way.

Till tomorrow...

Get out of your own way.

CTM

On Monday 28th July 2025, I'll be hosting the Wisdom of Jesus training workshop where I'll share distinctions like what I what I've shared here going deeper into how The Way of The Tribemaster showed up in the life of Jesus.

It's a powerful case study training that will open your eyes to what you need to be paying attention to in a world where things are changing fast!

Get the VIP ticket with coupon code WOJ50 and you can get 50% off plus all you see in the image above, the recording of the training plus a bonus 25mins with me to customise results for you.

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