Why I’m Calling It The Certain Way And What Happens Next
Jun 09, 2025 7:01 am
Hey there,
So...
A quick but important update:
From this moment on...
This newsletter will be known as The Certain Way.
And no...
It's not just a just a new name.
It's about a new standard.
Why?
Because in a world full of shortcuts, gimmicks, noise, and AI-generated nonsense…
Certainty is the new currency.
Most people are chasing hacks.
Most experts are still guessing.
But you....
You’re here because you know there’s a better way to build.
Not louder.
Not faster.
Not trendier.
But clearer. Stronger. More sovereign.
That’s what The Certain Way is all about:
Helping you build a wildly successful and highly profitable global practice…
Ultimately becoming a high profile, highly paid person of influence...
Without losing your voice, your energy, or your soul.
And to mark this shift in name...
I'm dropping something special.
Starting tomorrow...
You’ll receive a 5 day series I call:
The Tribemaster’s AI Stack: Five Codes for building a resonant, ritualized, revenue generating practice in an age of artificial everything.
It’s not a course.
It’s not a pitchfest.
It’s not a motivational thread.
It’s a codex of fire.
Refined from real world work.
Tested in silence.
And now ready to be given.
Here’s what you’ll get over the next 5 days:
🔮 The AI Augmented WayHouse
How to build a practice that scales like software, feels like soulwork, and pays like an empire.
🔥 The Messaging Codex in the Age of Machines
How to speak with power when everyone’s outsourcing their voice to AI.
🛡️ Building a Human Moat (The Trust Advantage)
The rituals, presence, and proof that make you irreplaceable.
⚙️ AI Tools Every Tribemaster Should Master
The tactical tech stack for multiplying your message and protecting your energy.
💣 The Anti-Commodity Framework
How to stand out when the world is drowning in copycats and clones.
Each code delivers:
Clarity.
Tactical frameworks.
And a sacred punch to the chest (the good kind).
You’ll know exactly what to do. You’ll feel why it matters.
And you’ll stop wasting time on what doesn’t move the needle.
First drop hits your inbox tomorrow.
Until then, ask yourself:
“Where in my life or business have I accepted uncertainty as normal?”
Because starting now you walk The Certain Way - The Way Of The Tribemaster.
Now...
Get out of your own way and..
Let’s begin.
CTM