"Premium clients don't want better. They want different. They want transformation. They want their Solomon. The only question is: Will it be you?"

Hey ,

So...

About 3 or 4 years back...

I'd made the decision to make a jump to charging $50,000 per client per year.

I was at home prepping for yet another call with a prospect..

I was exhausted.

And worse...

The last three prospects had all said some version of...

"let me think about it"

or

"your price seems high compared to..."

That's when I stumbled across an ancient account that changed everything.

#sipscoffee

You see...

In 950 BCE...

The Queen of Sheba who was pretty much the CEO of one of the ancient world's wealthiest nations....

Heard gists about a consultant named Solomon.

She didn't receive a cold email.

She wasn't retargeted with ads.

She never got a "just checking in" message.

All she got was very compelling gist that she felt compelled to comfirm in person.

So she organized a caravan carrying 4.5 tons of gold worth about $600 billion today...

Traveled 1,500 miles across hostile desert and arrived at Solomon's door ready to pay whatever transformation required.

She never asked for a discount.

She never requested a proposal.

She never compared him to competitors.

After studying this I realized something that totally changed the way I looked at the work that I do...

The Queen of Sheba wasn't paying for advice. She was paying for transformation that no one else could deliver.

#pausingfordramaticeffect #sipscoffeeagain

Here's what that means for you today...

Every day....

Modern day "Queens of Sheba" are desperately searching for their "Solomon."

• The CEO whose company is stuck at $50M and needs to reach $500M
• The entrepreneur who's built something successful but knows it could be extraordinary
• The executive facing a transformation that will define their entire legacy
• The founder who's tried everything conventional and still can't break through

They're not price shopping.

They're transformation shopping.

They don't want another consultant.

They want their Solomon.

Anyways...

I decided to run an experiment.

Instead of chasing prospects....

I would become the King Solomon of my specific expertise.

I restructured everything...

The months after that were terrifying.

My pipeline looked empty.

Then...

Something interesting happened.

Three CEOs reached out having heard about my work from others.

One of them paid $49,000 upfront a year of work with me.

5 months after that I had a waiting list.

Here are the 4 shifts that changed everything for me...

Allowing me to make the jump to easily commanding a $50,000 a year fee with a year waiting list of 4.

Shift 1: I Stopped Being Available and Became Selective

The Queen of Sheba had to prepare for her journey.

She gathered questions....

Got resources together..

Planned her approach.

The effort created value before any transaction.

I now require potential clients to complete something I refer to as a Genesis Worksheet and go through a mandatory onboarding sequence...

That they have to pay for...

Only after going through that do I allow them through to the main program...

Most people don't make it through.

It takes them 90 minutes minimum.

Most people spend a week on it.

They thank me for it.

Even when they don't make it into the program.

The effort itself begins their transformation.

Shift 2: I Stopped Selling Solutions and Started Delivering Transformations

Solomon didn't give the Queen tips and tricks.

He transformed how she thought about kingdom building.

When she left....

She was fundamentally different than when she arrived.

Every client engagement now focuses on transformation not information.

For those paying $5000 to $15000 a year...

I don't do sessions.

Why?

Because...

I shifted from asking "What do they need to know?"

To...

"Who do they need to become?"

As a result my retention has doubled.

Shift 3: I Stopped Justifying Price and Started Qualifying Commitment

The Queen brought 4.5 tons of gold before knowing what she'd receive.

She understood that transformation at the highest level requires corresponding investment.

Premium prices aren't about money...

They're about commitment and access.

When someone invests significantly...

They show up differently.

They implement fully. They get results.

Shift 4: I Stopped Accepting Everyone and Started Protecting Access to Me

Solomon didn't dilute his wisdom by serving everyone.

He maintained standards that attracted queens and kings...

While repelling those seeking quick fixes.

Now the only clients that have access to me are clients who...

Face transformations worth at least 10x my fee...

Have resources and authority to implement...

Align with my methodology philosophically...

And can handle truth over comfort

The results?

Pretty shocking for me.

Remember those exhausting calls I talked about earlier?

Mostly all gone.

Most of the time these days I sign clients up without even getting on the phone to talk with them...

We only get to talk if they make it through their vetting process.

Revenue is up 400%.

Working hours are down 50%.

Client results are extraordinary.

But here's what really matters...

I'm doing the best work of my life for people who value it appropriately.

Right now...

In your industry...

There are "Queens of Sheba" searching for their Solomon.

They're tired of conventional solutions that don't work.

They're ready to invest significantly in real transformation.

They're looking for expertise that doesn't exist in their current world.

The question isn't whether these premium clients exist in your market.

They do.

The question is...

Are you ready to stop chasing clients and become the Solomon they're already seeking?

Here are a few questions for you to ask yourself concerning the work you do...

1. What transformation do you deliver that no one else can? This is not service, not process. I'm talking about a specific change you engineer better than anyone elsetransformation
2. Who would travel 1,500 miles to access this transformation? Who would chase you down for it?
3. What would have to change for you to become their only option? Not their best option but their only option

Sit with these questions.

Your answers determine whether you remain a vendor or become a Solomon.

I've documented the entire Queen of Sheba Strategy...

The exact framework for attracting premium clients who pay without objection...

Achieve remarkable results...

And generate automatic referrals.

It includes:

• The Reputation Architecture that makes them seek you out
• The Qualification Choreography that ensures perfect fit
• The Consultation Mastery framework that enrolls without selling
• The Delivery Excellence system that creates compulsive referrals

But here's the thing...

This isn't for everyone.

If you're comfortable with current clients and prices...

This will feel uncomfortable.

If you prefer volume over transformation...

This won't resonate.

If you want quick tactics over fundamental evolution...

This isn't your path.

But if you're ready to become the Solomon of your industry...

If you're tired of chasing clients who negotiate everything...

If you know you're capable of transformation worth 10x what you're currently charging...

Hit reply and send the words SHIFT.

I putting together something special for experts who want to make the Solomon Shift™ and build a truly remarkable practice.

The Queen of Sheba Strategy is just one of the many frameworks I'll share.

One warning....

Once you see how premium client attraction really works...

You can't unsee it.

You'll never approach your practice the same way again.

Here's what The Queen of Sheba said after experiencing Solomon's wisdom:

"The half was not told me; your wisdom and prosperity exceed the fame which I heard."

This is the ultimate premium positioning goal...

Delivering value so profound that even elevated expectations are exceeded.

When you achieve this...

Price becomes irrelevant...

Referrals become automatic...

And business becomes joy.

Case in point:

Kam, one of my favorite clients implemented this strategy six months ago.

Yesterday, a Fortune 500 CEO called him directly...

Not his office him personally and said,

"I've been told you're the only one who can help us make this happen. What's your availability and investment?"

No proposal.

No competition.

No negotiation.

Just transformation worth pursuing.

And a million dollars in the bank.

This is The Certain Way.

All you have to do is....

Get out of your own way.

CTM