The Business of Learning Letter

Get short daily tips on the business of education...from a real teacher

Enter your email below to receive Gerard Dawson's short daily email newsletter. Yes, it really arrives everyday ūüôā

If you sell products or services into the k12 market, you simply have to sign up to Gerard's newsletter.
The content is always thought provoking, insightful, actionable, and has clearly been written by someone who knows and loves the education sector. Go get it! 

Bryan Plumb, CEO of Bee Digital

I helped 3 of your competitors. You next?

Mar 26, 2020 6:03 pm

Did someone forward you this email? Click here to subscribe to The Business of Learning Letter.

See, that subject line works...and no, it wasn't just clickbait.

Let me explain...

A subject like the one used above was the approach I suggested to Robin, a successful sales professional who has worked for several education and edtech companies throughout her career.

She asked me about how to get school decision-makers to open prospecting emails.

In her case, of course, it wasn't "competitors," it was "neighbors." And...she could actually go more specific if she wanted to.

This call was part of the "Power Calls" series I ran during the fall of 2019, which I'll be promoting again for the next few days. If you're looking for a free 15-minute copy analysis, keep an eye on your inbox or sign up here for first dibs.

(As I make abundantly clear in the promotional emails and sign up page (and on the actual call), there's a tradeoff:

You get my free time + advice, which others pay for, and in return, I record the call and share clips that might be useful to other folks in the education industry. No, I won't rudely share any information that should be kept private like names of employers, colleagues, clients, results, etc.)

Anyway, here's my advice to Robin on how to get school leaders to open your emails:


You're reading the caption...for a an email...about a YouTube video...featuring a screen cast...of a Zoom video...playing in my editing software...SOCIAL DISTANCING DAY 13

If the image doesn't work, you can click here to watch the 3:49 video.

Thanks for watching,

Gerard Dawson

Created with: