Hey there , Event Leader + Digital Trailblazer!

If long promotional campaigns are draining your energy faster than a Monday morning Zoom call… I’ve got something you’re going to love.

Inside our recent Virtual Summiteers Peer Group session, we dug into the magical, powerful, almost-too-good-to-be-true world of short promotional cycles — and whew, the insights were spicy. 🌶️

From 24-hour promos to 3-day flash sales to countdown teasers that make people scream “TAKE MY MONEY,” we broke down what’s working right now… and what you should absolutely stop doing (looking at you, unnecessary discounts 👀).

Here’s a quick AI Video Overveiw with voice over recap of what went down:

⚡ Short Promotions = Fast Conversions

Erica Leary is out here running 24-hour, 8-day, 10-day, and 13-day promos like a marketing sprinter — and guess what? She’s pulling in high-ticket clients like clockwork.

Meanwhile, Elle Kersey ran a one-hour promotion (yes, ONE) and walked away with seven applicants. If that doesn’t convince you of the power of urgency, nothing will.

Why does it work?

Because deadlines make people decisive.

No dragging your feet. No “let me think about it.”

Just… click → buy → done.

💛 But Warm Leads React Faster

Christopher di Armani reminded us:

Short promos work beautifully when your audience already knows you.

If they’re brand new?

They need a little more nurturing before they pull out the credit card. (We all do — nobody’s spending $997 on a stranger they met three minutes ago.)

So the key is matching your promo length to your relationship stage.

Feels obvious, but wow… most people skip this part.

💸 Stop Discounting Your Signature Program

Now THIS was a moment.

Erica came in hot with one of the truest truths in online business:

Discounting high-ticket programs breaks trust.

Why?

Because someone paid you full price last month…

And now you’re out here offering 50% off like it’s a Black Friday garage sale?

No ma’am.

No sir.

No thank you.

Instead, the group agreed on smarter alternatives:

✨ Value bundles

✨ Limited-time bonuses

✨ Access to complementary offers

✨ VIP upgrades

More value.

Same price.

Trust intact.

🔥 The 3 Promo Campaigns That Work Every Time

If you want to see results fast, try these:

1. 3-Day Flash Sale

• Day 1 → Announce & excite
• Day 2 → Show proof
• Day 3 → Drive urgency

2. Teaser Countdown Campaign

Drop hints → build curiosity → reward early engagers → boom.

3. Last-Chance Push

Because nothing gets people moving like “doors close at midnight.”

🛠️ Tools the Group Swears By

We all know tech can make or break a promo.

Here’s what the group is actually using:

• GoHighLevel → the all-in-one life saver
• Gamma → beautiful promo visuals, fast
• Calendly → because nobody has time for scheduling ping-pong
• Nifty → project management that doesn’t feel like punishment

Joe even said GoHighLevel eliminates most of the subscriptions he used to juggle — and honestly? That alone is a victory.

📅 The Weekly Marketing Rhythm That Actually Works

Forget massive, exhausting launches.

Here’s the simple cycle the group aligned on:

Monday → Tease

Wednesday → Value

Friday → Promo

Weekend → Last-Chance Push

Repeat weekly.

Stay visible.

Stay relevant.

Sell more — without losing your mind.

🌟 Final Takeaway

Short promotional cycles aren’t shortcuts — they’re smart strategy.

They let you sell often, test ideas quickly and stay top-of-mind without burning out your list (or yourself).

So here’s the real question:

👉 Which short promo cycle are you going to run this week?

If you want ideas, feedback or help planning yours, just hit reply — I’ve got your back.

Let’s get you converting faster.

Let’s get you selling with ease.

Let’s get those offers off the shelf and into the hands of the people who need them.

To your next high-impact promo,

Ericka Bates

Talk Virtual & The Virtual Summiteers

P.S.

Next Friday's topic:

💡 Leveraging Past Content for Fresh Sales:

Repackage. Refresh. Re-Release.

You’ve already done the hard work — now it’s time to make it pay off again. 💰

In this live brainstorming session, we’ll explore how to turn your existing content into new revenue streams.

You’ll discover creative ways to repackage replays, transcripts, templates, and resources into fresh, irresistible offers your audience will love.

We’ll work together to identify 5 smart ways to repackage what you already

have, so you can:

🔁 Maximize the value of your past work

💡 Create new offers without starting from scratch

📈 Boost sales and visibility with minimal effort

Bring your content library — and get ready to turn “old stuff” into new sales before the year ends.

📅 Friday, November 21, 2025 – 10 AM ET

📍 Virtual Summiteers Peer Group

Sign Up!