Hey ,

We need to have a little heart-to-heart about your event follow up game. 💌

Because if you’re sending ONE recap email with the replay link and calling it a strategy? You’re basically ghosting your attendees (and your bank account). Dang!

Here’s the truth: 80% of sales happen after the fifth touchpoint. Fifth. Not one. Not two. FIVE. Which means if you’re not running a proper event email sequence, you’re leaving cash on the virtual table.

So what does a sequence that actually works look like?

Try this:

1️⃣ Thank you + recap + replay

2️⃣ Key takeaway + soft pitch

3️⃣ Case studies or success stories

4️⃣ Offer with urgency

Zakia tested this at her Handcrafted Live event and came out with 14 paying members at $50/month. Meanwhile, most hosts are still out here sending “Thanks for coming!” and wondering why the sales didn’t roll in.

And that’s not all:

• Segment hot leads (your chatty attendees) from cold lurkers (the ones who ghosted you).
• Keep subject lines short + curiosity-packed (Zakia’s “Soap Menu” was genius).
• Build trust by sharing your wins and your flops.
• Repurpose your event content into blogs, podcasts and more (AI tools make it stupid easy).

✨ Bottom line: Stop ghosting. Start converting. ✨

👉 Question for you: What’s ONE follow up email you can draft and schedule today before your next event?

Cheering you on!

*Keep Moving Forward!

Ericka Bates

P.S.

Next Friday Virtual Summiteers Peer Group Session:

Friday 08.29.2025 @10am ET.

Event Title:

Wins & Catch-Up – Turning Messaging into Monetization Wrap-Up

Description:

We’re closing out August with a celebration and a reset! This 5th Friday session is your chance to share wins, breakthroughs and “aha” moments from our Turning Messaging into Monetization month.

Whether you nailed your first micro-offer, mapped out your follow-up funnel, or finally cracked the code on attracting buyers, we want to hear it.

We’ll also use this time to tie up loose ends, finish in-progress action steps, and make sure you’re ready to roll your new monetization strategies into future events, without the stress of a massive launch.

Goal:

Members leave feeling accomplished, connected, and clear on how to keep momentum going.