Hey ,

Are you using the right tools?

That's the question we explored in the latest Virtual Summiteers conversation.

Not which tool is best.

Instead:

What problem are you trying to solve and what tool actually solves it?

We talked about event platforms, production, engagement, AI, content creation and the danger of adding tools simply because they have cool features.

The takeaway is pretty simple:

Start with the problem. Then choose the tool.

🎥 Read the conversation:

https://www.linkedin.com/pulse/you-using-right-tool-ericka-bates-ztcje

P.S.

Next Friday (09.25.2026 @10am ET.),

we're asking a deceptively simple question:

Where do great speakers come from? 🤔

You might be surprised by some of the places we'll look.