🎃October Recap: Progress, Pivots & Profit Goals
Nov 03, 2025 1:56 pm
💌 October Wins, Woes & Workflow Glow-Ups
👋Hey , AKA Summiteer!
If October had a theme, it’d be progress with personality.
We talked health, hustle and how to outsmart the robots (aka AI). And let’s just say — this month’s call gave main character energy.
Here’s the tea from our October 31st session 👇
💪 Health Wins That Hit Home
Zakia’s health journey video hit 1,100+ views and over 125 DMs — but here’s the real win: one viewer actually booked a colonoscopy because of her story.
I shared my brother’s experience with colon cancer and admitted Zakia’s video inspired me to schedule my own overdue screening.
Proof that authenticity sells — and saves lives.
👉 Question: What story from your business could spark real-world action?
🧠 When AI Eats Your Course Sales (and You Pivot Anyway)
Zakia’s soapmaking class used to bring in 12 sign-ups a month. Now? Zero. Because people are asking ChatGPT how to make soap for free.
Instead of sulking, she’s launching an AI-powered subscription app for soapmakers this December — offering inventory tools, insights, and systems for $9–$29/month.
Now that’s how you pivot with purpose.
👉 Ask yourself: Are you using AI to compete or to collaborate with it?
🎥 The 2AM Power Move That Paid Off
Thomas posted a video at 2AM about naturally occurring fluoride in groundwater.
By 6AM, he had a DM from a water utility operator in California asking about his services.
Moral of the story? Sometimes “just post it” really works.
💼 Cash, Coaching & Collaboration
Patrick’s first Leaders Entrepreneurs Connect event had 20 attendees out of 26 RSVPs — and strong follow-up engagement. He reminded us that execs and managers prefer private coaching over group programs when solving high-stakes problems.
Meanwhile, Ericka (Hi 👋🏾it's me!) shared my 2026 plan:
✨ 4 major events (2 summits + 2 challenges)
✨ $120K revenue target
✨ Strategic partnerships to scale faster
🛠 Workflow Glow-Ups
Thomas shared his content system: record in Ecamm, then process through Taja, CastMagic and Elpana for clips, captions and social posts.
Zakia launched her Substack podcast and the group swapped stories about LinkedIn bans and streaming chaos — because apparently, tech gremlins don’t take days off.
🎄 What’s Next: Holiday Campaign Strategy
Mark your calendar: November 7th at 10AM ET
Guest speaker Jimmy Newson joins us to unpack Black Friday campaigns, holiday revenue strategies, and end-of-year offers that actually convert.
You don’t want to miss this one — it’s part strategy, part sleigh ride. 🎁
🎬 Final Thought
October reminded us that progress doesn’t always look polished.
Sometimes it looks like vulnerability, pivots and 2AM ideas that somehow work.
Keep showing up. Keep experimenting. Keep laughing through the chaos that’s how the magic happens. ✨
See you Friday at 10AM ET for our next session!
💛
*Keep Moving Forward!
– Ericka & The Virtual Summiteers Team
Helping entrepreneurs host engaging & profitable virtual events