The mistake many investors don’t realise they make

Mar 18, 2026 2:01 am

Hi ,


One of the most common investing patterns I have observed is surprisingly simple.


Investors often buy when markets feel safe

and sell when markets feel uncomfortable.


Which usually means:

Buying high.

Selling low.


It’s not because investors lack intelligence.

It’s because markets trigger emotions.


Understanding how to structure a portfolio so that emotions don’t drive decisions is an important part of long-term investing.


I shared a short article about this idea here:


👉 If You’ve Ever Bought High and Sold Low, Read This

https://www.linkedin.com/pulse/if-youve-ever-bought-high-sold-low-read-zest-chia


Sometimes the difference between success and frustration in investing is simply having a clearer framework.


Best regards,

Zest


Executive Wealth Consultant | Associate Estate Planning Practitioner |

Licensed General Insurance Advisory


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image imageimageExecutive Wealth Consultant | Associate Estate Planning Practitioner |

Licensed General Insurance Advisory


Name Card


DISCLAIMER;

This message contains privileged and confidential information from Infinity Financial Advisory Pte Ltd. If you are not the intended recipient of this electronic message, please do not disseminate, copy or take any action in reliance on it. We request you notify us immediately before deleting this message. Any views expressed in this message or attachment/s are those of the individual sender and are not necessarily the views of the company. Infinity Financial Advisory Pte Ltd uses virus scanning software and while due care and attention is taken; the company excludes all liability for any loss or damage caused whether directly or indirectly by any computer virus or other defects transmitted with any email and any attachment(s), to the extent permitted by law. It is sent on the strict condition that the user carries out and relies on its own procedures for ensuring that its use will not interfere with the recipient's systems including but not limited to scanning this email and any attachment(s) for viruses and defects before opening or sending them on. The recipient assumes all risk of use and releases the sender from all responsibility and liability for any direct or indirect consequence of use.    


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